1. Introduction to Business & Marketing
Product Labeling
Introduction to Business & Marketing

2. What to Buy? Brand name Generic product
Trade name for a product of service produced by a particular company
Generic product
Plainly labeled, unadvertised products that are sold at lower prices than a brand-name goods
Many prescription drugs and grocery items have generic versions

3. When to Buy? Prices change during different seasons Examples
Buy air conditioner in the winter
Buy a convertible in the fall or winter
Buy Christmas decorations after the holiday

4. How Much to Pay? Comparison shopping
Note prices, features, and benefits of competing products
The most expensive is NOT always the best!

5. Why Buy?
Peers
Habit
Advertising

6. Be Smart Study advertisements Read consumer publications Shop sales
Use shopping lists
Resist pressure and gimmicks
Look for product warranties
Read product labels

7. Product Labeling
1994-Nutrition facts became mandatory for most packaged foods
Any food with more than one ingredient must have an ingredient list
Fresh and raw foods not required to have labels

8. Label Requirements Nutrient amounts are listed in two ways
Metric amounts
% Daily Values
Required dietary components
Fat and Saturated Fat
Cholesterol
Sodium, Fiber
Total Carbohydrates
Sugars, Protein
Vitamins A and C
Calcium and Iron

9. Labeling Requirements
Ingredients must be listed in descending order by weight
Sources of some ingredients must be stated by name
Ex- macaroni is made from flour

10. Dates
Pull or “Sell By”- last day the product can be sold product is good for a few days after this date
Pack date- this is when the food was packed or processed
Expiration date- last date a food can be eaten

11. Label Claims Nutrient Content Claims differ from Nutrition Facts
Products must meet strict nutrition requirements before they can make these claims
The government strictly defines terms like
Free, low, high, reduced, less, fewer

12. Label Claim Requirements
Nutrient Content Claim
Definition
Calorie Free
Less than 5 calories
Low Calorie
40 calories or less
Light or Lite
1/3 less calories or 50% less fat
Fat Free
Less than .5 grams fat
Low fat
3 grams or less of fat
Sugar free
Less than .5 grams sugars
High fiber
5 grams or more

13. Activity
Complete assignment