1. Social and community media what is it?

2. Social Action is a theory developed by social theorist Max Weber ( ) and adopted by sociologists.
Social Action Theory seeks to understand how individual make decisions and take action in relation to their social environments, this can be local, national or global. The theory is about how individuals interact with society i.e through cause and effect and how these actions affect the function and direction of society as a whole.
Social Action Media is about group or individual actions to bring about change, which is recorded or promoted through the media.
Example:
Video:

3. Links
applied-social-sciences/csa/socialaction.jsp
_Action.aspx

4. Research in a group the following and create a blog answering these questions:
What social action is?
What are the theories of social action ?
What are the issues and areas you could research as part of your project?
Using the next page what is the purpose of the social action projects you have looked at?

5. What is the purpose of social action
Looking at your key areas you now need to identify which categories your issues fall into:
to bring about local, national or global change
to change attitudes
to raise awareness
to create access to media production for minority groups
to challenge dominant representations i.e stereotypes
to create or strengthen community ties
to provide information
to campaign
to change voting behaviour
to infiltrate mainstream media
to build relationships with people

6. What is community media?
Research in a group the following and create a blog answering these questions:
. What is community media ?
. What are the types of people might research
Links: