1. Fashion

2. Fashion Fashion reflects what’s going on in society.
- And as we know, society as we know is ever changing. While they might seem odd to us past fashions had their time and place.

3. What is Fashion? There are 3 basic components of fashion:
1.) Fashion is a style of dress or adornment.
2.) Fashion is adopted by a significant number of people.
3.) Fashion is for a limited time.

4. Why do We Dress the Way we Do?
1.) We dress for utility or function. -Clothing can serve a purpose. For example we dress for the weather or for the activity we are doing. 2.) We dress to show we belong. -We have clothes we wear for our jobs or to show that we are members of clubs or sports teams. 3.) We dress to reflect what’s going on in popular culture. -Music, books, politics, athletes, and movies that are popular at any given time are reflected in fashion.

5. Fad or Fashion? What is a fad?
Definition: A fad is clothing with a very short life span, meaning it comes and goes quickly.
It can be extreme or even bizarre when compared to what is in fashion.
Think about some past fads in clothing and hair styles…
- Bell bottomed pants/jeans (From the 1970’s)
- Silly Bandz
Feathers worn in the hair
Bright neon or rainbow hair today

6. What makes an article of clothing a Classic?
Definition: A classic is an item of clothing that has a very long life span. It can be worn again and again. Classics have clean lines and neutral colors.
Examples of classic items of clothing are:
- Tailored blazers - Levi’s 501 Blue Jeans
Trench Coats - Converse Sneakers
Cardigan Sweaters - A White T-shirt

7. Accessory An accessory is a small item of clothing.
Accessories are added to outfits to make them look better and tie a look together.
Examples
Earrings
Necklaces
Rings
Bracelets
Scarves
Belts
Purses

8. How does Fashion Evolve?
There are 2 theories as to how fashion evolves, or changes.
Trickle – Down
Bubble-Up

9. Bubble-up Theory
The Bubble-Up Theory is fashion that starts on the street with normal people like you and me, and then bubbles up to the top.
Designers then copy these looks and they’re suddenly in-style.
Ex: The hippies of the 1960’s
Now
Then

10. Bubble-up Theory Continued
The hip hop artists of the 1980’s and 90’s
-The grunge look. Now we pay a ton of money for ripped up jeans, but the street kids of the 80’s and early 90’s wore ripped up clothes because they were broke!
Then
Now

11. Trickle-Down Theory
The Trickle Down theory of fashion is when fashions start at the top, with people in the public eye, and then trickle-down to the normal people like me and you.
Ex: Jackie Kennedy in the 1960’s and Michelle Obama or Duchess Kate today. Women see the clothes on them and they are sold out the next day.

12. Trickle-Down Theory Continued