1. Brand of Serbia and SEE market
Ms. Marija Labovic
CEO/Managing Director
National Tourism Organisation of Serbia
National Tourism Organisation of Serbia

2. New and Experienced - SEE market status
Tourism and business knows no boundaries
Mix of established, emerging and non-developed tourism destinations
Cooperation VS competition
Fusion of experiences

3. Serbia as a gateway to the SEE region
More accessible than ever
Over 70 direct flight connections
Overseas flights
Road infrastructure improvement
Airport commercialization
National Tourism Organisation of Serbia

4. Serbia as a new destination
Serbia as a new tourist destination
Challenges
Solutions
National Tourism Organisation of Serbia

5. Branding Serbia as a tourism destination
Branding not a single step, but entire continues process
Starting objective mark of our resources
Questions to answers
Strategy
National Tourism Organisation of Serbia

6. National Tourism Organisation of Serbia
Values of the brand
Primary brand attributes
Emotional benefits
Brand personality
Total brand value
National Tourism Organisation of Serbia

7. Strategic values of Serbia
People
Great location – at the crossroads of east and west
Nature resources
Cultural heritage
National Tourism Organisation of Serbia

8. National Tourism Organisation of Serbia
Strategic products
MICE and business travel
City Break
Spa and wellness
Touring
Cruising
Events
National Tourism Organisation of Serbia

9. Holiday for all – joint initiative MNE and SER
Focus on low-season
Focus on new market segments
National Tourism Organisation of Serbia

10. Danube – the Lifeline of Europe
Danube as a tourism product
Roman Emperors Road
Danube Wine Road
National Tourism Organisation of Serbia

11. HERA – Joint Adriatic Heritage
To develop a joint cross-border platform within the Adriatic area for management and promotion of sustainable tourism based on common cultural heritage
19 partners from 8 Countries: Croatia, Italy, Serbia, Montenegro, Greece, Slovenia, Bosnia&Herzegovina and Albania.
National Tourism Organisation of Serbia

12. National Tourism Organisation of Serbia
Wild Soul of Europe
NTO Montenegro and NTO Serbia
Markets: Azerbaijan, UAE and China
New markets: Japan, South Korea
CTW Chinese Tourists Welcoming Award 2013
National Tourism Organisation of Serbia

13. China-CEECs tourism cooperation
Protocol agreement among China and 16 countries in Central and East Europe
Tourism coordination center in Budapes
Summit held in Belgrade in 2014
Serbia: PR agency, 43 tour operators, media representatives and bloggers, trade shows in Peking and Shanghai + web
Joint activities with ETC
National Tourism Organisation of Serbia

14. Bosnia and Herzegovina – Serbia tourism cooperation
NTO BiH and NTO Serbia
Joint trade shows: Leisure Moscow 2015, WTM London 2015 and F.R.E.E Munich 2016
Joint press tour in BiH, Serbia and Montenegro
National Tourism Organisation of Serbia

15. National Tourism Organisation of Serbia
Valter tour
Bata Zivojinoc
Following the movie foot steps
National Tourism Organisation of Serbia

16. National Tourism Organisation of Serbia
What is next
More focus on European makret
Copperation with regular and low cost carriers
On line promotion
Negotiation with touroperators
National Tourism Organisation of Serbia

17. Thank you for your attention!
Ms. Marija Labovic
CEO/Managing Director
National Tourism Organisation of Serbia
National Tourism Organisation of Serbia