1. Baby Boomers and Digital Technology
Silver Summit – Washington DC
March 28, 2012
Lee Rainie: Director, Pew Internet Project

2. Generational self-definition

3. Internet users – 80%

4. Broadband at home – 64%

5. Digital devices 96% 94% 87% 84% 77% 52% 88% 55% 67% 62% 61% 48% 29%
Millennials (18-34)
Gen X (35-46)
Younger Boomers (47-56)
Older Boomers (57-65)
Silent Generation (66-74)
G.I. Generation (75+)
All online adults (18+)
Cell phone
96%
94%
87%
84%
77%
52%
88%
Desktop computer
55%
67%
62%
61%
48%
29%
57%
Laptop computer
70%
63%
58%
49%
32%
14%
56%
iPod or MP3 player
69%
36%
24%
10% 5%
44%
Game console
38%
19% 8% 3%
42%
e-Book reader
25%
18%
12% 9%
Tablet, like iPad
23%
16%

6. Smartphones – 46%

7. Wireless connectors – 63%

8. Download apps– 46%

9. Use social networking sites – 52%

10. Mean size of SNS network

11. Internet activities – 1 % of internet users

12. Internet activities – 2 % of internet users

13. Internet activities – 3 % of internet users

14. Big changes in messaging environment
Users are in charge of the media “playlist”
Attention zones are fracturing
Influencers are different – “amateur experts”
Feedback and participation are assumed aspects of “media” encounters
Transparency is a new marker of trust and trust is eroding in big institutions – including the church and media enterprises
Social networks are more important than ever

15. Social networks are more influential - 1
What does this mean?
Social networks are more influential - 1
Sentries

16. Social networks are more influential - 2
What does this mean?
Social networks are more influential - 2
Evaluators

17. What does this mean? Audience = New media are the new neighborhood
Social networks are more influential - 3
Audience = New media are the new neighborhood

18. Be not afraid

19. Thank you!