1. Primary Longman Elect
3A Chapter 3
Text Type
Advertisements

2. Advertisements tell us about products they want us to buy.

3. You may see advertisements for products like these.

4. Let’s look at some features.

5. Features

6. The name of the company.

7. Colourful pictures.

8. The types of products.

9. The prices.

10. The opening hours.

11. Where we can buy the product.

12. Special offers.

13. Messages asking us to buy the product.

14. Example
What does this advertisement want us to buy?

15. Example
Yes, a holiday!
We don’t need to read it all, but we can see some of the same features.

16. Example
The name of the company

17. Prices and special offers
Example
Prices and special offers

18. Example
Pictures.

19. Example
Where to buy.

20. Example
Words like ‘fun’, ‘wonderful’ and ‘amazing’ are used to draw your attention.

21. Practice Let’s make an advertisement for some trainers.
How can we make it look interesting?
What information should we give and what words should we use?

22. Practice Super Sports Did I forget anything? How about this?
$300
Special Offer!
Buy 1 pair and get a second pair half price!
Amazing new trainers!
Did I forget anything?
How about this?

23. Super Sports Amazing new trainers! Special Offer!
Buy 1 pair and get a second pair half price!
Amazing new trainers!
$300

24. Practice
Super Sports
Special Offer!
Buy 1 pair and get a second pair half price!
Yes, we need to tell people where they can buy the trainers!
Amazing new trainers!
$300
Super Sports, 1/F, Moon Building,
84 Star Street, Causeway Bay Tel:

25. Super Sports Amazing new trainers! Special Offer!
Buy 1 pair and get a second pair half price!
Amazing new trainers!
$300
Super Sports, 1/F, Moon Building,
84 Star Street, Causeway Bay Tel:

26. The End