2. Event Based Fundraising
John Kelly Trempealeau County Community TV
Friday at 9:00 am

3. Trempealeau County Community Television
LIVE-Call in Auction
Overview of the TCCTV Auction
Short Video Clip/s from 2017 Auction
Determining how an Auction could work for your Facility
Direct and Indirect goals and revenue gains from Auction style fundraising

4. TCCTV Auction Model Direct Revenue Goals and Gains
TCCTV averages $ per auction
This is from approximately 120 items auctioned, 40 per night, 3 nights of auction for 3 hours (7pm-10pm)
TCCTV receives all funds received (Some items are subject to sales tax…)
On average TCCTV receives 90-95% of item value, e.g., $20 item auctions for 18-19…some items go over some are under…
High Value Item incentive…bonus items
Items of $50 or higher value that auction over value, winning bidder gets bonus item, Wheel of Luck…usually 1 or 2 high value items in bonus each night e.g., Kindle, Brewers’ Tickets
Direct Revenue is somewhat low compared to number of staff and volunteer hours needed for execution…Auction funds received are reserved for equipment that is available for public use and check out

5. TCCTV Auction Model Indirect Revenue Gains or Impact
Great Public Outreach
Soliciting businesses informs people about station and services provided
Getting to know local business owners or organization leaders is great for year around networking benefits
Providing acknowledgment of donating businesses during auction shows appreciation of local businesses and ties community groups and businesses to station.
Builds Volunteer Base!
The auction is Fun. People enjoy volunteering for it, and they tell friends and family to watch, who bid, who support station with donations and become familiar with station programming and services via Auction Hosts who are promoting station and local business.
Grows long term underwriters
Business acknowledgment leads to annual underwriting contracts and relationships

6. Trempealeau County Community Television
Region of coverage
11 rural communities
7 school districts
30,000 residents
- Types of business in Trempealeau County
Agriculture
Industry (Ashley Furniture/Golden Plump Chicken
A few chain stores (Hardware Hank, Ace, & BP filling stations)
Mostly Locally owned small businesses

7. TCCTV Live Auction Model
How does the Auction Work?
Donor and Item Solicitation
Utilizing Volunteers
Uniform Message/Brochure
Collection Dates
Auction Night Tech Crew
(2) Camera Operators
(3) phone Bank Operators
Auctioneer/Emcee
(4-6) Hosts
Graphics Operator
Director
Floor Director/Merchandise Coordinator and Crew Manager

8. TCCTV Live Auction Shot of Phone bank operators-Use of 2 overlays
Each item receives lower 3rd with business info and item value
Current bid appears in upper right corner

9. TCCTV Live Auction Model
Shot from Red Board Host Camera
Boards are color coded
Each “Board contains 6 items and the scripts for hosts
gift cards are pinned to cork board for display-physical items are placed on top or in front of table

10. TCCTV Live Auction Model
How does the Auction work?
Pre-Production Preparation
Script writing for donated Item
Image/s or video for donated Item or business (donor Tier Breakdown)
Silver (0-$49)
Gold ($50-199) This donor’s Item features still images from business during item auction
Platinum >$200 This donor’s Item features video and VO from business during item auction
On-Screen Graphics for LIVE program
Item Description with Donating business
Current High Bid
Up Coming Items Ticker-overlay inserted by TelVue system-lists upcoming items

11. TCCTV Live Auction Model
How does the Auction work?
Phone Bank
Phone Operator Protocol
Utilizing Local businesses and Organizations for Volunteers
Food Sponsor
Role of the Host/s
Describe item for Auction
Relay messages to audience at home
Provide information about the value of the station
Provide Acknowledgement of the donating party to the viewing audience

12. TCCTV Live Auction Model
Camera/Studio Layout
3 Item Boards-Red & Blue Boards displays 6 items Black displays 2-3
Approximately 5 min per items on Red and Blue, and for black
This gives hosts breaks and allows for informational videos between boards
Pick up and Pay video (how to, and where to get item if you win auction
Food Thank You (Acknowledgment video for business that donates food for volunteers and staff on tech crew)
(3) Camera format
Host Camera
Auction Item Camera
Auctioneer & Phone Bank/Bonus Wheel

13. TCCTV Live Auction Model
Every Station is unique in its service area or community
A Live auction and be tailored to fit your stations needs and facility specifications
It gets easier
Many elements from previous year can be used over, TCCTV will be doing our 6th auction in 2018, hours needed to prep have drastically reduced, business owners and viewers look forward to event each year…makes soliciting easier and viewership greater during auction.

14. TCCTV Live Auction Things I’ve Learned and Tips
Embrace the indirect impacts…they give back year ‘round
Set dates to begin and end Soliciting Donation items…give time to schedule and promote auction items…Facebook/twitter to tease items
Viewers tend to bid the most on items at the $25 dollar value
To high of value and its hard to get full value from bidder
Group lower value items together, to create $25 auction items
Auction items must be labeled and numbered…use a simple system.
TCCTV uses ascending numbers (e.g., Red 15…or Blue 65…
TCCTV keeps all gift certificates with Matching Board folder/host scripts for each night
Physical items, (e.g., a lamp get a color and number sticker, gift certificates should also be labeled with number.

15. John Kelly-Trempealeau County Community Television
Fundraising
John Kelly-Trempealeau County Community Television
Friday, July 14th at 9am