1. Comic Relief: Interactive Task 1
Objectives
Produce a pitch bible for a multiplatform or digital project that takes full advantage of changes in technology and audience behaviour.
Design a TV show, Radio show or web-series that sits within a larger multiplatform project

2. How are changes in audience behaviour and emerging digital technology effecting the Creative Media Industry?

3. Understanding the Market
Low
Users
Mainstream
Medium
Technology
Users
Advanced
Leading Edge
Points for overall sophistication

7. Digital Promotion
Apps
Game
I Player
Website
Platforms
User Generated Content

9. User generated content

10. User generated content

11. User generated content

12. Funding Micro-transactions/In-app purchases Subscription fees
Sponsorship
Data Collection
Advertising
Investment
Sales

13. Location based story telling

14. Pokémon Go!
In pairs, discuss how Pokémon Go! generates income

18. Multiplatform Revenue streams Unique storytelling Project expansion
Information sharing/collection
Interactivity
User-lead/Personalised
Real time influence
Democratic/Experimental/Debate
User Generated Content

19. Discussion
How has the user experience of Facebook evolved and developed since its creation?
How was Facebook initially used by audiences and how has this changed?

20. Pitch Bible
A document that is designed to sell your concept and you.

21. Pitch Bible Overview Tagline/Logline that defines your project.
Define your world.
Summarise characters and story (one paragraph per character).
Enable the reader to understand the project and you as a content producer.
Why should they invest?

22. Project Structure How does it work? Platform relationships.
User experience.
Long term objectives.
Income generation.