1. Krug brand home success: EL ENCANTO in Santa Barbara
*This brand new luxury hotel property opened in stages from February to completion in June 2013, expanding from an initial 25 rooms to 91. Along with Hiroko Kitao and Team 79, we successfully sold in every Krug marque in inventory for the account’s wine list (9 total), with Krug Grand Cuvee 375mls bottles in every guest room and at $42 by-the-glass in all outlets.
Christopher Dixon 1

2. Krug brand home success: EL ENCANTO in Santa Barbara
Sold 180 bottles of Krug Grand Cuvee 375mls
Other Krug marques added to wine list:
Krug Collection 1985
Krug Collection 1989
Krug Clos D’Ambonnay 1998
Krug Brut Vintage 1998
Krug Clos de Mesnil 2000
Krug Brut Vintage 2000
Krug Rose NV
Krug Grand Cuvee NV 750mls
Christopher Dixon 2

3. Krug staff training at El Encanto on July 22 with Seth Box
*The house of Krug was created to produce only prestige cuvees with absolutely no hierarchy across the various Krug champagnes.
*See back of bottle for Online Code, visit Krug.com and find the history of each bottle!
*If we’re sipping a bottle of Krug Grande Cuvee today, it’s taken 20+ years to get here. What world events stick out the most since the early 1990s, which is when a Krug bottle released now has its crafted origin? How does it feel to consider 2 decades have passed? Relating time with aging complexity and quality are central to this staff training having resonance at the El Encanto.
Christopher Dixon 3