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E-commerce Business uses of internet, e-commerce & e-business, e-marketing, e-payments etc. www.AssignmentPoint.com.

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Presentation on theme: "E-commerce Business uses of internet, e-commerce & e-business, e-marketing, e-payments etc. www.AssignmentPoint.com."— Presentation transcript:

1 E-commerce Business uses of internet, e-commerce & e-business, e-marketing, e-payments etc.

2 E-Commerce Basics: What is e-commerce?
E-commerce describes financial transactions that are conducted electronically over a computer network Includes physical products, digital products, and services Digital products such as News, music, video, databases, software, and all types of knowledge-based items Peddle services, such as arranging trips, online medical consultation, and remote education Carried out by computer or require human agents

3 Who is the typical e-commerce customer?
Demographics not yet stabilized In 1995, 30-something white male Now, females and teens have entered the online shopping fray in droves B2C (business-to-consumer) e-commerce – typical e-commerce activities that the typical Web surfer enjoys C2C (consumer-to-consumer) – includes online auctions and rummage sales

4 Who is the typical e-commerce customer?
B2B (business-to-business) e-commerce – involves one enterprise buying goods and services from another enterprise B2G (business-to-government) e-commerce – aims to help businesses sell to governments

5 How does an e-commerce store work?

6 Shopping Carts: What’s an online shopping cart?
Cyberspace version of the good old metal cart that you wheel around a store and fill up with merchandise

7 How do shopping carts work?
Shopper browses Web site, and then adds products using a “Buy” or “Add to Cart” button Uses cookies to store information about your activities on Web site

8 Transaction Privacy and Security: How does e-commerce affect my privacy?
Spyware is often used to gather information secretly and relay it to advertisers or other interested parties Ad-serving cookies track your activities at any site containing banner ads from the third party (who supplied the cookie)

9 What is an electronic wallet?

10 How does a person-to-person payment work?
Customer opens an account Some services require you to deposit some money into your account Customer receives user ID and password Money can be sent to anyone who has an account


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