1. The Unit Planner 3 – Commercials & Technical Radio Broadcasting 2
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3 – Commercials & Technical
Communicator Modern Media
Format & Programming 8
Schedule of Activities, Assignments and Assessments 5
UNIT MAP
is about...
Identify radio commercial types & how AM & FM technology operates.
Write a sports report, promotion ideas, resume, events calendar. Create a signal coverage map, & a banner. Record public service announcement, Ad-Lib commercial & write and record an original commercial MP3. Test #3 (32 questions).
Know how commercials are written to sell products.
Know the difference between AM & FM radio waves.
Explore the various job descriptions & salaries in the radio industry.
Know – the 5 categories & 11 appeals used in commercials, primary goal of commercials, AM & FM radio waves & how they travel, power of various classes of radio stations, legal station identification, emergency alert system, typical jobs found in most radio stations.
Critical thinking, speaking & writing skills. 7
UNIT CONTENT OBJECTIVES
ESSENTIAL SKILLS 6
CONTENT STANDARDS 5
9-10.WHST.4 Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose,
and audience. (Students will write and record and 30 second radio commercial)