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AFP SMART in 9 Steps Phase 1 Build Consensus Phase 2 Focus Efforts
Decide Who to Involve Step 2 Set SMART Objective Step 3 Identify the Decisionmaker Phase 2 Focus Efforts Step 4 Review the Context Step 5 Know the Decisionmaker Step 6 Determine the Ask Speaker notes: AFP has a 3-phase process for effective strategy development. Phase 3 Achieve Change Step 7 Develop a Work Plan Step 8 Set Benchmarks for Success Step 9 Implement and Assess
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Speaker notes: Phase 3 will help develop a work plan and move toward implementation. Instructional notes: Break for the day. Consider previewing the next steps and assigning “homework” if needed for the work plan.
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Develop a Work Plan and Budget
1 2 3 4 5 7 8 9 Step 7 Develop a Work Plan and Budget Speaker notes: Plan in detail who will take action, when, and with what resources. Step 7 creates an actionable plan, including advocacy activities, to deliver the Quick Win.
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Step 7—Assess Internal Resources
1 2 3 4 5 7 8 9 Step 7—Assess Internal Resources Do we have financial resources? Do we have the time? Do we have the data to support our request? Do we have human resources? Speaker notes: What resources do we have as a group? What do we lack or what challenges do we face within our group? What organizational staff or volunteer resources do we have? Are we well known to our decisionmaker? Do we have connections to larger coalitions, networks, or working groups that may provide insight on such things as the political environment, needed evidence, or the realities of family planning service delivery? Do we have relationships with prominent spokespeople, access to funds, alliances with powerful professional associations, expertise on the issue, and/or research/evidence? Instructional notes: Discuss and use these questions to fill in Box 7.1. Instructions are on page 24 of the AFP SMART guide.
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Specify Advocacy Activities
1 2 3 4 5 7 8 9 Specify Advocacy Activities How will the activity further our objective? How does it relate to what the decisionmaker considers important? Is the activity worth the time and money it will require? Is the activity needed to achieve a Quick Win? Is the activity SMART? Speaker notes: Our advocacy strategy is focused on a decisionmaker. Activities are actions that Take advantage of existing internal/external opportunities Directly link to helping the decisionmaker to act Should help move our objective forward What is easiest for group members to accomplish? Example activities: A field visit for an official to understand contraceptive injectables can be safely administered by community A one-on-one meeting with decisionmaker An advocacy strategy focused on decisionmakers and a near-term Quick Win rarely includes activities to raise awareness or generate media coverage. Instructional notes: Create a list of possible activities and narrow them down using the questions on the slide.
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Group Work 7.2 Box 7.1 Internal Challenges 1 2 3 4 5 7 8 9
SMART Objective Next Steps/ Input Activities Estimated Budget Person(s) Responsible Timeline Speaker notes: Create a detailed work plan with a timeline, assignments, and deadlines for activities. Ensure activities all directly contribute to making the objective happen and are SMART. Emphasize the R (Is it Realistic?). Instructional notes: Use the previous slide to complete Box 7.2. Instructions are on page 25 of the AFP SMART guide. Prioritize 4–5 activities key to achieving the end goal. Make sure the activities build on each other.
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Group Work Instructions
In small groups, discuss possible media advocacy activities to support your SMART objectives, the timing of implementing them, who will be involved, and the estimated costs. Ask the hard questions. Does each activity contribute a Quick Win? Is the activity worth the time and money? How can the strategy be made as SMART as possible to implement? Carefully record group decisions and individual responsibilities.
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Set Benchmarks for Success
1 2 3 4 5 8 9 Step 8 Set Benchmarks for Success Speaker notes: How will we know if our plan is succeeding?
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Step 8— Three Ways to Measure Success
1 2 3 4 5 8 9 Step 8— Three Ways to Measure Success Outputs—Did you carry out all the advocacy activities in your work plan? Outcomes—Did you fulfill your SMART objectives and achieve a Quick Win? Impact—Did your Quick Win improve the situation for those who need and want access to family planning? Speaker notes: Output example: policy brief; a crucial meeting with a messenger. Outcome is the Quick Win. Impact is how the policy changed health/rights. All three are essential to monitoring progress.
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Sample Benchmarks NOW GOAL 1 2 3 4 5 8 9
Children in CenKa neighborhood have no safe, clean space to play outside GOAL Children in CenKa neighborhood have a safe, clean space to play outside Objective 1 Kampala Resident City Commissioner signs ordinance to schedule fixed days for waste pick-up in Central Kampala division, as a pilot, by April 2016 Objective 2 Neighborhood association organizes volunteer brigade to convert existing space into a playground for young children over two weekends in May 2016 Objective 3 Division Councillor for Central Kampala division signs order releasing funds for speed bumps and one-way conversion of neighborhood streets by June 2016 Objective 4 GTZ provides sports equipment and supplies to neighborhood association by July 2016 Objective 5 Kampala Resident City Commissioner signs ordinance to enable neighborhood association to use land for team sports for older children by August 2016 Instructional notes: Remind the group of the example quick wins from Step 2.
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Sample Benchmarks SMART Objective:
1 2 3 4 5 8 9 Sample Benchmarks SMART Objective: Kampala Resident City Commissioner signs ordinance to schedule fixed days for waste pick- up in Central Kampala division, as a pilot, by April 2016 Outputs—One-on-one meeting with city commissioner; a brief with data on previous successful pilot waste pick-up projects Outcomes—Signing of ordinance; resources allocated in city commission budget Impact—Did your Quick Win improve the situation? What’s the next objective? Speaker notes: Are there any other examples of possible outputs or outcomes? Instructional notes: Use the example to demonstrate concrete examples of outputs and outcomes and brainstorm additional examples.
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Box 8.1 Indicators of Progress
2 3 4 5 8 9 Group Work 8.1 Box 8.1 Indicators of Progress Anticipated Outputs Anticipated Outcomes (Quick Wins): Speaker notes: What are some indicators of our progress? Instructional notes: Create a list of anticipated outputs in Box 8.1. Instructions are on page 27 of the AFP SMART guide.
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1 2 3 4 5 9 Step 9 Implement and Assess
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Step 9—Putting it All Together
1 2 3 4 5 9 Step 9—Putting it All Together Landscape Assessment Quick Win Achievement Documentation and monitoring of outputs and outcomes toward impact Evidence of Impact Validation of results using evidence and review of the landscape for change SMART Objectives Identification of SMART objectives needed to alter the landscape to produce effective quick wins Speaker notes: It is important to revisit and be flexible with the advocacy strategy, depending on changing circumstances. Instructional notes: Remind the group of the importance of documenting and monitoring quick wins.
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Assessing Our Impact We assess
1 2 3 4 5 9 Assessing Our Impact We assess Because advocacy can produce useful results To capture longer-term gains from quick wins To better explain the value of our investments in advocacy To keep our eyes on the long-term impact as we track our quick-wins
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What Do You Do After a Quick Win?
1 2 3 4 5 9 What Do You Do After a Quick Win? Review your plan Ask: What must happen next to get to your goal? Has your landscape changed? Is the next objective still correct? Should you reformulate your advocacy strategy? Should you add another objective? Speaker notes: A series of quick wins are usually required to achieve the end goal. After each Quick Win, assess the landscape again and see if you need to change course.
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1 2 3 4 5 9 Time to Take Action What are our immediate actions following this meeting? Review assignments and next steps Set up the next phone or in-person follow-up on progress Evaluate progress against benchmarks to ensure that we are on track Instructional notes: Determine follow-up mechanisms. Ensure the team knows their next steps and how the advocacy strategy will move forward.
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AFP Advocacy Portfolio: http://advancefamilyplanning.org/portfolio
For More Information AFP Advocacy Portfolio:
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