1. Welcome to the machine

2. Association for Survey Computing 11th of May 2017
Chris Davison
Jerome Sopoçko

6. API and MR in a timeline

9. The role of Surveys
Behaviour: What? When?
Surveys: Why? What if?

10. PANIC
No Long Term Vision
First Australia Project
familiar requirements different time
Mish Mash of CMD / SQL / Askia
Team Accessibility

11. Appropriately replaced
Accessible
Powerful - allowed complexity
Extensible - Fizz
Applied across projects
Integration with Askia showed wider possibilities
Together with Askia’s automation features, resulted in an idea…
Zero Hours Project
Caveats

12. Doesn’t always have to be the case and was not our goal
Tasks that lend themselves best are repetitive - not good use of skills
Remember Caveats - rarely did they all hold
Allowed flexibility
Time freed up to allow us to extend remit and add new skills

13. Insight liked Excel
Surveys are based on rules
Created VB Scripts to verify those rules
Allowed us provide Insight with the same outputs we had used for checking - confidence
Original Question:
Yes with IF
No with BUT
We had automated the tasks we set out to
BUT we changed the way we worked - more ad hoc, better relationship with Insight
SUMMARY
Operational Improvements
Better Working Practices
Beginnings of extending our capabilities
JEROME

21. Source: NRS. January - December 1998
Almost always
Quite often
Only occasionally
Av. daily newspaper
.835
.259
.059
Sunday newspaper
.962
.433
.103
General Weekly
.820
.345
General Fortnightly
.888
.532
.163
General Monthly
.977
.795
.323
Bi-monthly/Quarterly
.966
.923
.544
Women's Weekly
.903
.363
.093
Women's Fortnightly
.875
.536
.152
Women's Monthly
.969
.775
.306
Women's Bi-monthly
.950
.890
.416
Source: NRS. January - December 1998

25. Text driven surveys Q Q Q
Please could you tell us about your trip with Sopocko Air from Heathrow to JFK last Wednesday?
Please consider all parts of the journey and tell us as much as you can about the good and bad aspects. Q
The staff around the check-in desk were very helpful. I struggled to use the self service machine but someone took me through it step by step.
Despite the flight being full, the crew were very attentive and provided excellent service.
We’re sorry to hear you had problems with the self service kiosk, please could you describe in a little more detail what problems you encountered? Q
I found the instructions a little confusing, but once someone helped it was straight forward enough.
Typical Survey Is Linear
mostly the same as something we would post to someone 20 years ago
Routing from closed, follow up with opens
Challenge this paradigm
Pool of opens - select the most appropriate
Balance with randoms but know the context
Tackle MR issues - trust, interview time
Personalised experience - client interaction
SUMMARY
We need to continue to use technology more and more but rather than simply supplementing what already do, find ways of challenging and disrupting traditional approaches to project design, only then will be use the tech to its full potential
You mentioned you were happy with the service provided by the cabin crew, was there anything in particular that they did to make you feel this way? Q
Any requests for help were always answered quickly and they were very polite.

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