1. Connecting with 500 million passionate fans worldwide
With more than 500 million fans worldwide, the Real Madrid Football Club is among the world’s top sports franchises. But with just a small fraction of those fans in Spain, it needed a way to connect with them— wherever they are in the world—and support their club passion. To accomplish that goal, Real Madrid engaged a Microsoft Services team for help in envisioning, developing, and deploying a global digital sports platform that was built using a wide range of Microsoft cloud services. It takes advantage of the global footprint of Microsoft cloud services to consistently deliver the very best fan experience anywhere in the world. Real Madrid can now engage one-on-one with fans, implement targeted promotional campaigns, and use data to track and analyze fan behaviors, among many other capabilities. Today, club officials report a significant digital revenue growth and could not be more positive about the club’s digital future.
Products 
Azure Active Directory
Azure App Service
Azure Application Insights
Cloud Services
Azure Cosmos DB
Azure Data Factory
Azure Media Services
Azure Search
Azure Storage
Azure Stream Analytics
Microsoft Dynamics 365 for Customer Service
Microsoft Dynamics 365 for Marketing
Microsoft Services
Microsoft Office 365
Power BI
Visual Studio Application Insights Plug-in
Visual Studio Team Services
Microsoft Azure
Microsoft Dynamics
Microsoft Office 365
Microsoft Services
(full list in Notes view)
Medium (50-999)
Hospitality & Travel
Spain
Digital Transformation