1. Unpacking Popular Culture
Power, Discourse, and Representation

2. Inventing Popular Culture
Scholars talk about popular culture in 8 ways:
PC as folk culture
PC as mass culture
PC as the “other” of high culture
PC as an arena of hegemony
PC as postmodernism
PC as the “root” and “routes” of cultural identities
PC as popular and mass art
PC as globalization

3. Culture outside of the market
Folk Culture
Culture outside of the market

4. Mass Culture
Baby food

5. FETISH

6. High culture is what rich white people do. Other is everything else
Other of High culture
High culture is what rich white people do.
Other is everything else

7. TASTE =DISTINCTION

8. Resistance is possible! Its all about negotiation.
Hegemony
Resistance is possible!
Its all about negotiation.

9. How does meaning get made?
production
consumption
NEGOTIATION
production
consumption

10. Postmodernism Pastiche or Brick Layers

11. Where we are coming from and where we are going
Roots/Routes
Where we are coming from and where we are going

12. roots

13. routes

14. Popular Art and Mass Art
another step in the high/low stair case
*What Benjamin is interested in*

15. Aura?

16. It’s a small word afterall. USA! USA!
Globalization
It’s a small word afterall.
USA! USA!