1. Personalisation – A Service Development Group Agenda
Nigel Henderson

2. Personalisation - What is it?
It’s not rocket science!
‘It enables the individual alone, or in groups, to find the right solutions for them and to participate in the delivery of a service. From being a recipient of services, citizens can become actively involved in selecting and shaping the services they receive.’

3. Linked to National Care Standards
dignity
privacy
choice
safety
realising potential
equality and diversity

4. Fits with the principles of good social care practice which
‘…promotes social change, problem solving in human relationships and the empowerment and liberation of people to enhance well-being..’
International Association of Schools of Social Work 2001

5. Not just individualised service
But also preventative services
Enables service user and carers to manage risk and resources alongside professionals
Not about ignoring professional judgement
But engaging in a dialogue

6. Why personalisation?
Traditional professional service delivery models cannot cope
Too expensive and cumbersome
New models to combine participants and professionals
Getting away from the social care value chain – ‘welfare to wellbeing’

7. Why do we need it?
Focus on preventative support may reduce burden on crisis services
More user involvement may ensure more effective success

8. Social Care in Scotland
Personalisation is the foundation of good social work practice
Research indicated that a number of systemic factors mitigated against it
Social workers become risk managers
Gatekeepers
Allocators
Controllers
Reactive services rather than anticipatory

9. Areas for Change Personalisation as prevention
Personalisation for complex cases
Personalisation as choice

10. How do we do it? Some ideas….
Tools – eg assessments, risk management..
Finance – integration of budgets, investment in preventative services, more devolvement to frontline and service users
Workforce –fresh look at roles, skills gaps, unpaid carers

11. Mixed economy of care – variety in the market place, to ensure choice
Mixed economy of care – variety in the market place, to ensure choice. Planning, commissioning, procurement and contracting practice
Performance measures – people have greater say over the quality of their services, more involvement in internal quality assurance as well as external inspection

12. Personalisation as vision
Important part of the public sector reform agenda
Acknowledgement that there are issues
Risk
Financial constraints
Leadership
Equity of service provision,
Investment in preventative work vs crisis management

13. Your role?
What are your issues?