1. Reimbursable Programs in our Area:
Enhance®Fitness
Program Description: Developed by Senior Services (Seattle, WA) in partnership with the University of Washington and Group Health Cooperative in the mid-1990s, Project Enhance offers state-of-the-art, community health promotion programs designed especially for older adults. Project Enhance provides EnhanceFitness, a low-cost, adaptable exercise program offering levels that are challenging for active older adults and levels that are safe for those who are less fit and/or frail.
Insurance Companies: Group Health Cooperative, Silver & Fit

2. Reimbursable Amounts

3. Group Fitness Class Requirements
SilverSneakers® (Healthways)
A minimum of 2 SilverSneakers® Classic classes are required to become a SilverSneaker facility. SilverSneaker instructors must attend SilverSneakers® Classic program training, plus the program of their choice (listed below), have a Degree or a National Certification in Personal Training, Group Fitness or Nursing and be CPR/AED/First Aid trained
Programs include:
SilverSneakers® Classic
SilverSneakers® Circuit
SilverSneakers® Yoga
SilverSneakers® Splash
SilverSneakers® Cardio

4. Group Fitness Class Requirements
Silver & Fit
Group Fitness Classes are not required to become a Silver & Fit partner, however, if you offer at least 2 of the programs (listed below) as part of your normal membership, you can become a Silver & Fit Full Facility instead of Basic, which gives you 2 additional compensation visits per month per member
Silver & Fit Full Facilities must provide 2 classes per week of:
Silver&Fit Signature Classes (Explore, Experience, Excel)
Zumba Gold
Senior Yoga
Tai Chi
Aqua
Fall Prevention
Strength & Cardio Classes

5. Group Fitness Class Requirements
Optum / At Your Best / UHC Fitness Reimbursement
Group Fitness Classes are not required to become a partner with United Healthcare
At Your Best
Reimburses 50% of your membership rate (up to $20/month) if the member visits at least 4x/month
UHC Fitness Reimbursement
Sends a $20 check to the member if they visit 12x’s per month

6. Group Fitness Class Requirements
Enhance®Fitness
Enhance®Fitness is a group fitness class. No other amenities are required to offer this program
Program Requirements:
Sign a license agreement
Complete the Site Registration Forms
Pay the membership fee and any additional fees for products selected
Work with Enhance to coordinate Instructor training date, time and location

7. Pro’s & Con’s SilverSneakers® – Pro’s SilverSneakers® – Con’s
Largest network of participants
Largest marketing reach to eligible participants
Facilities are assigned a “coach” to help with trouble-shooting, training and implementation
Website is easy to navigate for forms, reporting for compensation and eligibility verification
SilverSneakers (Healthways) provides facilities with start-up equipment (chairs, resistance bands, dumbbells and pilates balls), plus $250/year in funds for additional equipment
SilverSneakers® – Con’s
Potential revenue loss from seniors who are already paying over $30/month for your programs
Instructor training requirements are much higher compared to other reimbursable programs

8. Pro’s & Con’s Silver & Fit – Pro’s Silver & Fit – Con’s
No start-up costs
Simple contract, easy to get started
Silver & Fit – Con’s
Large network of eligible participants, but mostly from the east coast
Facilities are “on their own” once the paper work is finalized
Silver & Fit have partnered with certain group fitness class products and will not recognize similar competitor products (Les Mills versus Mossa; Zumba versus Jazzercise) to become eligible for the Silver & Fit Full Program
Under some insurance plans, facility must collect an annual Silver & Fit membership fee

9. How to Win with Reimbursable Senior Fitness Programs
Use the utilization reports
Track the participant numbers and contact those who signed up but aren’t visiting or those who are only visiting a couple times per month. Invite them to a social event or offer them a free consultation with one of your fitness professionals
Hold a gift card drawing each month for participants who scanned in at least 10 times the previous month
Communicate with the front desk regarding the importance of the initial scan during registration to get them in the system and the importance of the visit scan moving forward

10. How to Win with Reimbursable Senior Fitness Programs
Give them something else to buy:
It isn’t just about the $3 per visit that you gain from having these members, but also about the money collected during their visit:
Towel Service
Coffee & Café Items
Drop-in programs such as Bridge, Bingo, Line Dancing, Tai Chi
Senior Trips
Senior Lunches
Kid Activities for Grandchildren
Pro Shop Items (SilverSneaker shirts, their own resistance band or pilates balls, water bottles, etc.)

11. How to Win with Reimbursable Senior Fitness Programs
Hold social events
Scan them in for these events
Have a guest speaker to discuss other programs you provide or community based volunteer opportunities in your area
Don’t incur a huge expense…make it a potluck
Have prizes and give-aways (whatever isn’t selling in your proshop)
Program classes during non-peak times on your group fitness schedule
Schedule in late morning or early afternoon
Be prepared for them to arrive early. Have a social area outside your group fitness room

12. How to Win with Reimbursable Senior Fitness Programs
Let’s Talk Retention:
Keep it clean
Provide excellent customer service
Hire only the best instructors
Get a good stereo and microphone
Make sure there is enough parking available
Keep your equipment serviceable and up to date
Stay current with the fitness trends (not the fads)