1. Chapter 14 – EFFECTIVENESS OF COMMUNICATION
INTERPERSONAL COMMUNICATION:
Sharing information and understanding between 2 people or a small group
ORGANISATIONAL COMMUNICATION:
Use of systems to share information and understanding with large groups of people
BARRIERS TO EFFECTIVE COMMUNICATION:
The reasons why communication fails, or why messages are not correctly received or understood by the receiver.
VCE Business Management Year 11

2. Chapter 14 – EFFECTIVENESS OF COMMUNICATION
BARRIERS TO EFFECTIVE COMMUNICATION:
anything the interrupts or interferes with effective communication taking place can be considered a barrier to communication. A barrier can:
- Totally prevent communication occurring
- Filter all or part of the message
- Distort the message
Topics:
- Filtering - Selected perception
- Emotions - Technological Breakdown
- Interruptions and noise - Physical environment
- Incorrect choice of medium
- Language - Cultural Differences
VCE Business Management Year 11

3. Chapter 14 – EFFECTIVENESS OF COMMUNICATION
BARRIERS TO EFFECTIVE COMMUNICATION:
Filtering
Deliberate manipulation of a message to make it appear more favorable to the receiver. This could include leaving out some of the information ie, not telling the whole story.
Could be used when sales promotions:
- up to 50% off
- contains 30% less Fat (than what)
Selected perception
- occurs when a receiver sees or hears communication selectively, depending on their needs, motivation, experience, background etc.
- this may effect how the receiver reacts to communication, the feedback they provide.
VCE Business Management Year 11

4. Chapter 14 – EFFECTIVENESS OF COMMUNICATION
BARRIERS TO EFFECTIVE COMMUNICATION:
Emotions
Technological Breakdown
VCE Business Management Year 11

5. Chapter 14 – EFFECTIVENESS OF COMMUNICATION
BARRIERS TO EFFECTIVE COMMUNICATION:
Interruptions and noise
Physical environment
VCE Business Management Year 11

6. Chapter 14 – EFFECTIVENESS OF COMMUNICATION
BARRIERS TO EFFECTIVE COMMUNICATION:
Incorrect choice of medium
Language
Cultural Differences
VCE Business Management Year 11

7. Chapter 14 – EFFECTIVENESS OF COMMUNICATION
OVERCOMING AND REDUCING COMMUNICATION BARRIERS:
This is a key to success of a business
Methods of Reducing communication barriers:
Use feedback
Become an active listener
Be sensitive to the receiver’s values
Do not let status interfere
Be aware of the context
Ensure that physical conditions are appropriate
Constrain emotions
Watch non-verbal cues
Simplify language
Use a Professional
VCE Business Management Year 11

8. Chapter 14 – EFFECTIVENESS OF COMMUNICATION
THE ETHICS OF BUSINSS COMMUNICATION:
It is important the business communicates:
Standards of ethical behaviour expected of employees within the business
Ethical and socially responsible activities that it engages in within the external environment
VCE Business Management Year 11

9. Chapter 14 – EFFECTIVENESS OF COMMUNICATION
THE ETHICS OF BUSINSS COMMUNICATION:
It is important that a Small Business reflects and scrutinises its communications with the view to eliminating those that may:
Offend community standards by exhibiting sexism or racism
Exclude members of the community, such as those who do not understand the language used
Be culturally inappropriate to potential customers/clients
VCE Business Management Year 11