1. Lesson 7.3
Sales Strategies Skills & Techniques

2. Sales Sales Strategies Collaborative selling Transactional selling
7.3
Intro to Promotion & Sales
Sales
Sales Strategies
Collaborative selling
Transactional selling
Team selling

3. Collaborative selling
LESSON 7.3
Intro to Promotion & Sales
Collaborative selling
Action
The sales person and client take time to understand one another and develop a relationship according to the sales person’s offer and the client’s needs

4. Transactional selling
LESSON 7.3
Intro to Promotion & Sales
Transactional selling
Action
The sales person and client have limited interaction and the sale is based mostly on price or a specific element

5. LESSON 7.3
Intro to Promotion & Sales
Team selling
Action
A variation of collaborative selling that includes multiple people from the selling or buying organization, or both

6. Sales Skills and Techniques
LESSON 7.3
Intro to Promotion & Sales
Sales
Sales Skills and Techniques
Prospecting
Referrals
Networking
Cold calling

7. Sales Skills and Techniques
LESSON 7.3
Intro to Promotion & Sales
Sales
Sales Skills and Techniques
Action
Prospecting:
The process of consistently researching for and seeking out new customers for an organization’s products and services
Prospecting is a very detail oriented process requiring careful research and analysis

8. LESSON 7.3
Intro to Promotion & Sales
Prospecting
Action
A sales professional might research local businesses online that fit the demographics of a qualified potential customer
Sales professionals may explore a number of avenues when prospecting to develop quality sales leads

9. Effective Prospecting
LESSON 7.3
Intro to Promotion & Sales
Effective Prospecting
Action
Trade Shows
Industry Events
Networking Events
Consumer Lists
Directories
Industry Publications

10. Sales Skills and Techniques
LESSON 7.3
Intro to Promotion & Sales
Sales
Sales Skills and Techniques
Action
Referrals:
Occur when an existing customer recommends another organization or individual to a sales professional as a potential customer
Referrals are traditionally an extremely effective means for generating new sales

11. Sales Skills and Techniques
LESSON 7.3
Intro to Promotion & Sales
Sales
Sales Skills and Techniques
Referrals
Between 60% and
70% of all fitness
industry sales are the
direct result of
referrals

12. Sales Skills and Techniques
LESSON 7.3
Intro to Promotion & Sales
Sales
Sales Skills and Techniques
Action
Networking:
Occurs when a group of like minded business people gather to help each other to cultivate sales
Sales people often involve themselves in local organizations and functions in an effort to connect with as many new people as possible

13. Sales Skills and Techniques
LESSON 7.3
Intro to Promotion & Sales
Sales
Sales Skills and Techniques
The cold calling technique is generally a less productive means for generating sales than other techniques (networking and referrals) because the personal relationship element is non-existent
Cold calling:
A sales professional’s effort to generate new business through outgoing telephone calls without any previous communication with the prospective customer