1. Seventh Generation: The Millennials
Final Presentation
May 10th, 2016
Team #8: Ashley, Jeni, Chloe
Jeni

2. Seventh Generation - Agenda
Primary Packaging
Specifications
Virtual Prototype
Buying Decision
Storage/Use
End of Life
Secondary Packaging
CAPE
Solidworks
Evaluation
Old → New
Ashley

3. Solidworks Primary Package - Size Justification
Product Volume + Headspace (cu in)
(Old Bottle Volume)
95.199
Cap Volume
(cu in)
Spout Volume
3.98
Total Technical Volume Req. =
Primary Total Cubic Inches
113.27
Chloe

4. Solidworks Primary Package - Box
Material
E flute- Corrugate Board
0.0625"
Weight empty (lb)
0.165
Blank Size (sq in)
224.93
ID Length (in)
3.56
ID Width (in)
ID Height (in)
8.94
Total Cubic Inches
113.27
100% recycled e flute board
Listed are our primary dimensions with a total cubic inches of 1131
Very simply box design
Ashley

5. Solidworks Primary Package - Bag and Closure
Material
Bag: HDPE
Weight empty (lb)
0.07
Length (inside seam) (in)
10+3/4
Length (entire bag) (in)
11+1/2
Width (inside seam) (in) 8
Width (entire bag) (in)
9+1/4
Thickness (in)
Volume to overfill (fl oz)
80.590
Volume (cu in)
We decided with an HDPE, dimensions listed below bag inclosure that will go into our box
With a black pour spout for dispensing the detergent
Ashley

6. Solidworks Primary Package - Assembly
OLD DESIGN
NEW
DESIGN
REDUCTION
0.353
Weight of Primary Empty (lb)
0.235
33.43%
3.671
Weight Primary Full (lb)
3.553
3.2%
178.66
Footprint
(cu in)
118.14
33.87%
The reductions in weight can clearly be seen in the table above,
the weight and footprint of our primary package minimized by almost 34% without losing any head space
Chloe

7. Primary Graphics
Pre-Printed Liner on Kraft - 10 Color Flex
Chloe

8. Primary Display Panel Kraft Background Bold Graphics → New Look!
Maintain Bottle Image (same product!)
Seventh Generation Leaf!
Free & Clear Color Scheme
Spout
Clear Indication of Loads
& Volume
Chloe

9. Buying Decision- Brand Recognition
Maintain Brand Identity Image of Original Bottle Overlay Large Green Leaf Free & Clear Color Palette Communicating Environmental Info.
Shelf Stand Out
Even on Lower Levels
Contrasting Kraft to White
Jeni

10. Buying Decision- On Shelf & Shoppability
Unique Packaging Format
Only Bag-In-Box
Shock Value
Cute Factor
Millennial Demographic
Bag-In-Box
Receptive to New Formats
Image HERE
Cut out a couple boxes and put on the shelf in wegmans- then overlay the graphics
Whole shelf view
Jeni

11. Storage and In Use
Easy to Use! No Heavy Lifting Won’t collapse like flexible bags Easy pour spout
Directions to open on bottom
Cap Included!
Jeni

12. End of Life How2Recycle.info Clear Labeling! Label Standardization
Box → 100% Recyclable
Easily/Widely Recycled
Spout/Bag → Not Currently
HDPE, easy integration
Jeni

13. Solidworks Secondary Package - Tray
Length
Width
Height
Tray (OD)
11.805
7.870 5
Material
E flute- Corrugate Board
Weight empty (lb)
0.275 lb
Blank Size (sq in)
17.307x21.149
ID Length (in)
11.68
ID Width (in)
7.745
ID Height (in)
4.75
Total Cubic Inches
46.45
Corrugated e flute tray used in secondary on pallet
2x3 orientation to fit 6 total
Ashley

14. Unit Load Primary Packages per Tray 6 Primary Packages per Load 480
Trays per Layer 20
Layer per Load 4
Tray per Load 80
Ashley

15. Secondary Packaging- Comparison
Length
Width
Height
Tray (OD)
11.805
7.870 5
Box (OD)
13.250
11.125
10.688
New
Old
Product per Tray/ Case 6
Trays/ Cases per Layer 20 12
Layers per Load 4
Trays/ Cases per Load 80 48
Product per Load
480
288
Jeni

16. Secondary Packaging- Strength Comparison
Current
42 ECT C/E flute
Strength evaluation N/A in CAPE
Proposed
32 ECT E flute
Need to confirm through testing
Recycled content
Jeni

17. Arguments for New Design - Primary
Seventh Generation
Old Design
New Design
% Change
CMUM (loads) 33 --
Weight Empty (lb)
0.353
0.235
33.43%
Primary Pack/Product Ratio
[lb/cmum]
0.011
0.007
36.36%
Primary Cube Utilization
[prod/pack]
50.50%
76.38%
33.88%
Footprint
(cu in)
178.66
118.14
33.87%
Chloe

18. Arguments for New Design - Secondary
Seventh Generation
Old Design
New Design
% Change
Bottles Per Secondary 6 --
Shipper Weight Empty (lb)
1.102
0.435
60.52%
Material
(sq in)
988.09
389.66
60.56%
Secondary Pack/Product Ratio
[lb/cmum]
0.0056
0.0022
60.71%
[sq in/cmum]
4.99
1.97
Chloe

19. Arguments for New Design - Unit Load
Seventh Generation
Old Design
New Design
% Change
Bottles Per Pallet
288
480
40%
Unitized Cube Utilization
[footprt/pack]
51.53%
56.80%
9.27%
Unitized Cube Utilization [prod/pack]
26.03%
43.38%
40.00%
Chloe