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Employee Resourcing: The Planning & Recruitment Phase

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Presentation on theme: "Employee Resourcing: The Planning & Recruitment Phase"— Presentation transcript:

1 Employee Resourcing: The Planning & Recruitment Phase
Chapter 2 in Carberry & Cross (2013) Human Resource Management

2 Outline the nature of human resource planning (HRP) and how HRP links with both the organisation’s overall business strategy and its specific recruitment strategy Describe the stages in the human resource planning process and recognise the importance of on-going HR Planning in organisations Differentiate recruitment from selection activities within an organisation’s resourcing strategy Distinguish between terms used in recruitment such as job analysis, job description, person specification and competency profiles Explain the advantages and disadvantages of different recruitment methods Describe ways of generating an ‘applicant pool’ and attracting candidates Explain key legislation in relation to recruitment and the flexible workforce

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4 HRP / Talent Planning Labour Market Employer Brand Recruitment HR Analytics

5 General Comments on HR Planning
Key aspect of HR Should link Business Strategy and HR Arguments for and against HRP HR Planning varies greatly across companies Data Analytics the new buzz word

6 What is HR planning? A core process of human resource management that is shaped by the organisational strategy and ensures the right number of people with the right skill, in the right place at the right time to deliver short and long term organisation objectives Workforce planning guide, CIPD 2010

7 Aims of HR Planning Obtain & retain the quantity and quality of manpower needed Make the best use of manpower resources Anticipate potential surpluses/deficits

8 Why is it important for an organisation to conduct HR Planning?
.. Marchington & Wilkinson, Core Personnel & Development 2000 Human Resource Management

9 Also……. Reduced costs Improved planning of employee development
Make equality improvements Useful tool for measuring HR success

10 Talent Planning Strategies
Organizations that invest in talent workforce planning and/or succession planning place themselves in a better position to achieve their business goals and objectives. Planning is an integral part of recruiting, developing and retaining employees and leaders. While these processes can exist without an effective planning component, their capability is considerably limited. Recent research has shown that best-in-class organizations use long-term strategic workforce planning to maximize their recruitment and retention strategies. What is succession planning? It is about creating the continuous pipeline of people who may one day run the organization

11 Practical Approaches to Succession Planning
Listen to this video in your own time. Practical Approaches to Succession Planning Tim McConnell, SPHR & HR Strategist with McConnell Consulting Ottawa

12 Questions on Video Clip
What is Succession Planning? Why is HR Planning important today? Why is Succession Planning the most important element of HR Planning? Finish the sentence: “hired for your resume,………….” What does this sentence mean?

13 Human Resource Management

14 Case Study : Describe the purpose of workforce planning?
Explain why companies engage in workforce planning. Relate your answer to ScottishPower & the current environment in which it is working What approaches do ScottishPower currently use to attract new young employees?

15 Stages in the HRP Process

16 HR Planning Process Stocktaking / Analysing Forecasting Planning
Implementation

17 Human Resource Management
Personnel & HR Management, Gunnigle et al, 1997 Human Resource Management

18 2. Forecasting Demand Forecasting Supply Forecasting
How many employees will be required for the future? Supply Forecasting Where are future employees are going to be found? Inside the company or in the labour market or combination of both?

19 Workforce planning guide, CIPD 2010

20 Exercise: Supply of labour local to organisations
List factors that influence the supply of employees in the area LOCAL to an organisation?

21 Sources of supply - Local
Level of unemployment Open & closure of new workplaces Nos. and qualifications of school and college leavers Housing & transport developments Employer reputation in the area

22 Stage 3: Planning By going through stages 1,2,3 an organisation establishes whether it is going to have a labour shortage or surplus. From this it will then need to PLAN how it is going to address this shortage or surplus. This is called the planning stage.

23 Exercise: Planning List actions that an organisation can take if it identifies that it will have a labour SHORTAGE

24 Exercise: Planning List actions that an organisation can take if it identifies that it will have a labour SURPLUS

25 Stage 4: Implementation
Workforce planning guide, CIPD 2010

26 Stage 4: Implementation
Workforce planning guide, CIPD 2010

27 Best Practice Talent Planning Strategies
include: Identifying workforce gaps to meet business needs Identifying top performers Identifying new and emerging job roles Modelling alternative workforce strategies Creating processes for knowledge transfer Developing accelerated career paths for very high potentials Talent planning needs to be linked to the larger strategic business plans so that HR can provide the right workforce to ensure future business objectives.

28 Workforce Planning in Practice – Top Tips from HR Practitioners
HR must be involved in strategic planning No one size fits all model Know what you’ve got Link workforce planning to more flexible jobs Relate workforce planning to the demands of a challenging economic environment READ Workforce planning guide, CIPD 2010

29 Summary HR Planning has come a long way
HR Planning is not a substitute for managerial judgement but an aid to decision making Changing nature of organisations is going to influence HR Planning HR Analytics – watch this space!

30 Recruitment

31 General Comments One of the most important HR function
Recruitment versus selection? Are the two different? Not just about finding the right person for the job but the person that fits the company Good recruitment should make selection easier This is the ‘Marketing’ end of HR Need to comply with the legislation Who do you involve in the process? Important to evaluate the process regularly Employer Branding is the new buzz

32 Recruitment & Selection Process

33 Job Analysis The recruitment process begins with Job Analysis:
Identify knowledge, skills, abilities, attitudes and behaviours associated with successful performance in the role This determines the R&S criteria as well as future performance management, rewarding and training of the recruit Training for the T&D Department can also be identified from the Job Analysis

34 Job Analysis produces…
Job description Detailed inventory of what a particular job entails. Duties, responsibilities etc.. Person specification Asks what kind of candidate is required to match the job description? It lists the qualifications, knowledge, skills, personal attributes and experience needed Competency Profile Very common in large organisations. May be used in conjunction with or instead of Person Specification

35 Job Descriptions “A broad statement of the purpose, scope, duties and responsibilities that are attached to the job, and as such form the basis of the contract of employment” (Gunnigle et al 2002:91) Will vary slightly across companies Becoming outmoded because…. Still important because

36 TASK:Elements of a Job Description
List the items that you think should be included in a job description? ..

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38 Person Specification Describes the ideal person for the job & provides a detailed description of the criteria necessary to do the job effectively

39 Person Specification Number of important functions:
Describes the ideal person Helps in deciding where to concentrate search & advertising Can facilitate short-listing (should differentiate between essential & desirable characteristics, etc) Can help determine the selection criteria

40 TASK: Person Specification
List the items that you think should be included in a person specification? ..

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42 A good Person Specification
The following are the qualities of a good person specification: It closely matches the job description It is specific and detailed It is weighted (Essential & Desirable) It is measurable

43 Competency Profile ‘the behaviours that individuals must have, or must acquire, to perform effectively at work’ (CIPD 2012) Examples of competencies include Can include technical skills, soft skills and collaborative skills. Example Competency Profile

44 TASK: Using the form provided
Write a Job Description & Person Specification for a position you have held or are familiar with

45 Terms & Conditions Refer specifically to the effort-reward relationship Play an important role in attracting suitable candidates Must adhere to employment law statutes

46 Terms & Conditions Hours of work Shift Payment method and frequency
Holiday entitlement Bonus Allowances Benefits (sick, pension, VHI…..) Other…dress standards etc.

47 Case Study 1. Define the terms recruitment and selection. How do these processes enable an organisation like Tesco to get the right people to fill its posts? 2. Describe how job descriptions and person specifications are helpful in the selection process? What other purposes might a job description be used for? 3. Analyse Tesco’s methods of attracting and recruiting candidates. Outline what you consider to be the main strengths and weaknesses of one of these methods. 4. Evaluate the benefits for Tesco of using both interviews and assessment centres in the selection process.

48 Recruitment 3 Functions Attract a pool of suitable candidates
Deter unsuitable candidates from applying Create a positive image of the company (now known as employer branding) 3 main approaches Internal and External

49 Recruitment: 2 main approaches
Internal External

50 Questions to ask yourself?
Do we recruit Internally or Externally or both? Which recruitment method or methods should we use? What should the application process be? (CV, application form, etc.)

51 Internal Recruitment Outline the advantages and
disadvantages of internal recruitment.

52 Advantages Disadvantages No fresh blood Cost effective
Advocates staff development Staff retention Increase motivation and commitment Easier induction Better knowledge of the candidates Faster recruitment No fresh blood Leaves another vacancy to be filled or a skills gaps May restrict innovation & diversity Cost of training new appointment &/or replacement Is the organisation getting the ‘best’ person for the job? Ill feeling of unsuccessful candidates

53 External Recruitment Outline the advantages and
disadvantages of external recruitment.

54 Advantages Disadvantages Wider target audience
Ideal candidate, less training Fresh blood, new skills, new ideas Promotes diversity Grow employer brand Create pool of future candidates Cost Duration Better the devil you know? Affect on internal employees Will they be welcomed

55 Task: External Recruitment Methods
List as many methods as you can think of ….

56 External Recruitment Methods
Informal Formal Employee Referral Word of mouth Informal Social Media Previous applicant database Media Print Radio TV Job Boards Company Website Social Media Recruitment Agency Graduate Recruitment

57 Graduate Recruitment Directly through the college or at recruitment fairs Current technical skills Can influence from student & course from year 1 Can be time consuming Can be very competitive & expensive Focus on small number of colleges

58 Recruitment Consultancies
Frees up organisational time Access to recruitment expertise A huge range of providers of varying quality They are in the commission business!! Large pool of candidates Can headhunt Confidentiality Expensive May not be good at organisation fit

59 E-recruitment Company website Job boards Social Media
Large target market at relatively low cost Need IT expertise Need to keep material fresh Speed of response ATS , can measure more Useful screening systems Security & data protection issues Ethical behaviour

60 International recruitment
Another pool to find the skills you need Often essential for senior positions Expensive Visas, family, accommodation etc Cultural issues Increased administration

61 Read: CIPD Factsheet - Recruitment
Identify the advantages and disadvantages of different recruitment methods

62 Task: Recruitment Methods
List 3 recruitment methods one could use to advertise the following vacancies: IT Technician Engineering Manager Chartered Accountant Chief Executive Pharmaceutical Science Graduate

63 Employer Brand Having a positive “employer brand” (Knox and Freeman 2006; Mosley 2007) indicates the organisation is a desirable place to work by both internal and external labour markets To be an employer of choice Candidates look for you and not vice versa Better retention, less expensive recruitment, shorter recruitment times, better applicants, Great Places to Work

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65 The Job Advert Use ‘AIDA’ to draft the job advert: Should contain
name of organisation job title duties essential skills/competencies required, desirable skills/competencies the application details (if the candidate needs to send a CV, cover letter, or if he/she needs to complete an online application form) the closing date for applications the address/contact details where the application should be sent Use ‘AIDA’ to draft the job advert: Attention, Interest, Desire & Action

66 Application Forms Part of the selection process
Give information relevant to the job/person specification Need to be mindful of the Equality legislation when designing an application form

67 Read: CIPD Factsheet - Recruitment
Identify the advantages and disadvantages of using application forms

68 Screening & Short-listing
Only works effectively where there is a well-detailed, measurable job description Those who score high on the short-listing matrix progress to the next round Poor scorers are eliminated from the process Helps to remove biases of the short-lister Use the person specification to help you shorlist Avoid comparing one application against another

69 TASK: Employment Legislation
Name any pieces of employment legislation which you think affect recruitment and selection? Can you list the nine grounds of discrimination covered by the equality legislation? What specific aspects of the recruitment and selection process do we need to be careful about as a result of the legislation?

70 Gender A man, a woman or a transsexual person (specific protection is provided for pregnant employees or in relation to maternity leave) Marital status Which means single, married, separated, divorced, or widowed. Family status This means having responsibility either as a parent or as a person in loco parentis for someone below 18 years of age, or as a parent or resident primary carer for someone 18 years or over with a disability who requires a high degree of support and attention. Age In general this means people in employment between the ages of 18 and 65; and people in vocational training between the ages of 15 and 65. Disability This is broadly defined including people with physical, intellectual, learning, cognitive or emotional disabilities and a range of medical conditions Race Includes race, colour, nationality, ethnic or national origin. Sexual Orientation Gay, lesbian, bisexual or heterosexual; (The Court of Justice in PSV held that discrimination against a transsexual constituted discrimination on the grounds of sex.) Religious Belief Includes religious background or outlook or lack of religious belief. Membership of the Traveller community People who are commonly called Travellers, who are identified both by Travellers and others as people with a shared history, culture and traditions, identified historically as a nomadic way of life on the island of Ireland. What is discrimination:? Discrimination is defined as less favourable treatment. A person

71 Questions on articles Flying in the face of the Law
What mistakes did the airline make Recruitment & the Law How long should records regarding recruitment & selection be kept? What points should one bear in mind when drafting advertisements for a vacancy As an employer what can you do to make sure that discrimination does not occur at an interview? What are the exceptions to the employment legislation?

72 Can you outline the nature of the Human Resource Planning (HRP) process?
Do you know how HRP links with both the organisations overall business strategy? Why is conducting a job analysis an important element in the recruitment process? Can you explain the job analysis process? Do you now know and understand each of the methods of recruitment? Can you explain the steps and an employer needs to take to ensure that there is no discrimination throughout the recruitment and selection process?

73 Extra Reading – all in Moodle!
Chapter 2 in Carberry & Cross (2013) Handout used in class

74 Review questions Describe the four stages in the HR planning process.
Describe 3 actions you could take to fill a labour shortage in a company? Describe 3 actions you could take to resolve a labour surplus in a company? Imagine that you have just been given the task of devising a human resource plan for Next clothing retail in Sligo. What information would you need in order to put this plan together. Identify the main stages in the recruitment process Explain the difference between recruitment and selection What is job analysis? Explain the difference between a job description and a person specification and a competency profile List the nine grounds for discrimination covered by the equality legislation Identify 3 recruitment methods What factors need to be considered when choosing a recruitment method?

75 Sample Exam Questions Distinguish between the terms job analysis, job description and person specification as used in recruitment and selection. Write a job description and person specification for a position that you are familiar with. (i) Describe a piece of employment legislation which is relevant to recruitment & selection. (ii) Discuss the implications of this legislation for recruitment and selection procedures within organisations.

76 Sample Exam Questions Distinguish between the terms recruitment and selection as used in an HR context. (i) Describe what should be included in a job description. (ii) Describe what should be included in a person specification 8. (i) Discuss the strengths and weaknesses of ONE internal and TWO external recruitment methods. (ii) Describe how you might go about shorlisting candidates after the recruitment phase has been completed.


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