1. Taking advantage of the EU innovation and sustainability agenda Mark Stalmans, P&G
Chairman A.I.S.E. Sustainability Steering Group
A.I.S.E. Cleaning & Hygiene Forum, Brussels, 30 November 2016
First of all a very warm welcome to all of you to our 11th Stakeholder Information Day focusing this year on the professional cleaning and its benefits for society !

2. … in line with global and EU developments
Steering industry’s sustainability progress through sectoral voluntary agreements…
Social
People
Environment
Resources
Economic
Performance
… in line with global and EU developments 2 2

3. For professional use At home
Controlled dosing, compaction and concentrated formats
For professional use
At home

4. A.I.S.E. Charter for Sustainable Cleaning
234 Charter members
(>90% of market):
Established for >10 years
104 Manufacturers
130 Retailers
Progress for the mass market
-30%
Energy use
-25%
CO2 emissions
1.3 billion Products with advanced sustainable design
SUSTAINABLE PRODUCTION
SUSTAINABLE DESIGN
SUSTAINABLE CONSUMPTION
12 PROCEDURES
9 PRODUCT CATEGORIES
BEST USE ADVICE
INDEPENDENT VERIFICATION KPI REPORTING
Resource efficiency, recycled/reused (packaging) content, products safety, …

5. Charter for Sustainable Cleaning – Carbon footprint
Advanced Sustainability Profiles
Charter for Sustainable Cleaning – Carbon footprint
The production is absolutely decoupled from energy use and C02 emissions 5

6. Advanced Sustainability Profiles
Charter for Sustainable Cleaning – Products with Advanced Sustainability Profile (ASP) 6

7. A.I.S.E. & Consumer Engagement7 7

8. A.I.S.E. & Consumer Engagement
A unique multi-stakeholder campaign to promote low temperature washing together with:
Ran till September 2014 – multi-stakeholder campaign with over 30 partners, close out report underway

9. EU Pilot Product Environmental Footprinting - Laundry Detergents
A.I.S.E. PEF Technical Secretariat
Lead members
Industry Associations
LCA consultant
Multinational, Large
and SMEs
Experts and advisors
Other contacts (LCI data)
AMFEP
CECED
IFRA
Plastics Europe
Stakeholder involvement
Via Wiki page and workshops
External Communication
- Via conferences, workshops, etc.
Academia
Local authorities
Supply Chain
Other Organisations 9

10. A.I.S.E. PEF Pilot (status update Nov 2016)
(Cross Pilots) Remodelling NEW
Develop PEF model (14 Impacts)
2017
Identify PEF profile via PEF Screening for ‘2013 HDLLD’ (14 Impacts)
Develop Draft PEF category Rules
Final PEF category Rules
Identify ‘2013 average HDLLD’
(Formula + Packaging)
2017
A.I.S.E. PEF IT tool (for internal testing)
PEF check of each of 6 brands
(14 impacts)
Which
company
brand?
Identify brands
for A.I.S.E. Pilot (In-market brands)
Run B2C (quant. and qual.) and B2B test
Done
Ongoing
Develop Consumer communication programme (What, how, who, where,..)
2016
In preparation
4 years (2013 – autumn 2017)

11. 1200 consumers (B2C) + Retail B2B panel
A.I.S.E. PEF Pilot - Testing of PEF visuals
Sweden
Germany UK
1200 consumers (B2C) + Retail B2B panel
Poland
France
Italy

12. Benchmark Charter ASP/PEF 
A.I.S.E.
Charter
Criteria requirements
PEF evaluation 
(ESC check)
Ecotoxicity
(USEtox or alternative(s))
(Capacity to wash at low temp + Best use advice)
Climate Change +
Acidification
(Compaction)
Resource depletion Minerals/Fossil
Verification
Currently implemented
9 ASP products categories (including liquid laundry detergents)
1.29bn products compliant in 2015 
(11 Charter CSP Procedures)
Company processes
(EMAS/ISO type)
(max g/wash + minimum % of recycled content)
Packaging design and recycled content
Safe use/Best use
KPI reporting

13. Circular Economy
European Commission package launched end of 2015 – Key priority and opportunity for EU growth
A.I.S.E. input:
“We embrace the topic
and see Circular Economy
as a source of inspiration
for the next generation of
A.I.S.E. activities”
Sustainable Sourcing, Production, Consumption
Packaging & Waste
Product to Service
Value chain collaboration

14. Most recent and upcoming focal areas
NEW !!! PACKAGING TASK FORCE
CREATED IN A.I.S.E.
Terms of reference
EU developments (Circular Economy, Packaging/Packaging Waste Directive)
Analysis of packaging types/sources used and infrastructures
Identification of potential opportunities around Circular Economy
A.I.S.E. guiding principles
bio-based materials
(under preparation)
A.I.S.E. vision
Responsible use of bio-based materials, considering environmental, economic and social sustainability.
Improve the use of sustainably sourced bio-based materials.
A.I.S.E. CSR Guidance
(under preparation)
Address the specific Social Responsibility (SR) areas : Human Rights, Labour Practices, Fair Operating Practices, Community Involvement and Development.
Social Responsibility self-assessment tool for companies.

15. Effective Delivery of Impactful Sustainability Projects
Meaningful, measurable, effective, broadly supported, voluntary
Addressing EU policy goals and stakeholder expectations
Recent examples: PEF, Packaging, …
-> Renewal is underway - Stay tuned for the new focus areas