1. The Necessity of Media Training in a Sports Organization
Max Chapman

2. Media Training Coaching in interviews and press conferences
Promoting responsible and appropriate networking through social media
Insight to maximize marketing potential

3. Benefits of Media Training
Protect and promote the brand of both the individual and the team he or she represents
Prepare all members for interviews and anticipate potential questions
Marketing advantage
Crisis management

4. Interviews and Press Conferences

5. Scott Hammer, Associate Director of Athletic Communication at Northwestern
“Athletes are often times put in some tough situations. It is not easy to get up before the media after a tough loss and before a big game a player does not accidentally want to give some ‘bulletin board’ material. It is helpful to gain practice and tips in order to anticipate possible questions ahead of time so that athletes are not caught off guard.” (Hammer)

6. Social Media

7. OSU Response
“We remind that others may have different views and opinions on what may and may not be appropriate, so always remember not to post or tweet anything that could embarrass themselves, their team, teammates, the university, their family or other groups, organizations or people." (Ohio State University)

8. Marketing Chicago’s Big Ten Team B1GCats
“…can be used as a way to amplify a message beyond our own capabilities. Training our athletes in the media is a great way to grow brand recognition.” (Hammer)

9. Crisis Management Anticipate potential questions
Redirect answer to discuss what the individual and the program would rather talk about
Limit damage in midst of the storm

10. If you want to compete at the highest level in sports:
Media training is a necessity