1. Digital Media innovation

2. Digital Media INNOVATION
The media landscape now includes the remediation of traditional areas as well as new areas
Opportunities for graduates exist:
social, digital and data roles within traditional media organizations
media roles in tech companies
media startups
strategic innovation roles in all organizations- advanced social, seo, and analytics roles.
changing media roles in the future

3. Our Process
Started during Spring 2014 semester with a Google Doc that included several open-ended questions
Developed a qualitative survey for recent alums, digital faculty and pros
Discussions with various alums and professionals
Design Thinking Workshop

4. Our Process
How Might We… develop a degree that prepares some students for emerging digital careers and better leverages faculty competencies.
Discussed reasons for new degree, competencies and elements. Developed individual dream degrees, then combined.
Student-centric
Media-centric
Curriculum specific
Resource/personnel specific
Entrepreneurship
Competitive
Funding
Met with various other faculty members over the past few weeks.

5. Driving philosophy Learning how to learn Grounded in storytelling
Mix of conceptual and skills courses; not a purely vocational degree
Problem-solving, innovation, entrepreneurial mindset
Mix of in-person, flipped, online and hybrid courses
Flexibility/adaptability in curriculum
Experience learning elements

6. Digital Media INNOVATION Degree
Same Core as Other Majors (12 hours): Intro to Mass Comm, Media Writing, Media Law, Fundamentals of Digital/Online Media
DMI Major Requirements (15 hours total)
Required (9 hours)
MC 4315 Web Publishing – includes elements of content, design, mobile, programming and multimedia
MC 4326 Advanced Social Media and Analytics – strategy, research, content and analytics related to digital media careers; other courses could be developed to also satisfy this requirement.
MC 4328 Digital Media Innovation Capstone - Guest Speakers on innovation, technology, research and strategy; development project
Choose Adv Coding or Multimedia (6 hours):
MC Media Design
MC 4336B - Documentaries
MC Multimedia Journalism
MC Visual Storytelling
MC Coding and Data Skills for Communicators
MC Mobile Media Development

7. Digital media INNOVATION MAJOR
Electives (12 hours)
Recommended
3 hours additional digital elective – can include digital short courses
MC Electives
3 hours - one course in Intro to PR, Advertising, Writing for Elec Media, News Writing and Reporting I
6 hours in other advanced MC courses
Other
Internship, Practicum
Minor

8. Digital media INNOVATION DEGREE
Digital Short Courses
One credit hour each. Offered online/hybrid/in-person
Digital Ethics
Drones/Sensors
Coding Workshop
Mobile Storytelling in the Park
Solutions Journalism
More to come this fall. Other topics as proposed

9. Jobs!
Tow Center Report – top three hiring priorities: coding, audience development/data and visual storytelling
News Application Developer
Data Journalist
Digital Strategist
Social Media Editor
Community Engagement Manager
Digital Product Manager
Data Analyst
Multimedia Experience Developer
Web Producer
Web Designer
Web Developer
Mobile Application Developer

11. More INformation
Awaiting final approval of Texas Higher Education Coordinating Board
More information on Mass Comm website
innovation.html