1. Strategic Review Response by Grahame Rowley
On behalf of the Altrincham FC Board of Directors
Sunday 26th February 2017

2. Agenda Introduction & Thanks Personal Statement
The Board’s Response to Review key findings
Q&A
May 20, 2018
Altrincham FC Strategic Review

3. Introduction Board fully accept findings of the Review
Thanks to Nicky & Peter for:
Their diligent work & excellent presentation
Helping us draw up a 5 year plan
Thanks to everyone who contributed to the Review
Changed way of thinking around club & future pathway
May 20, 2018
Altrincham FC Strategic Review

4. Personal Statement
With Shareholder approval, re-elected for next 3 years
Passionate & up for the battle that we now face
Been on the Board for 16 years
Remain committed to sorting out on field situation
May 20, 2018
Altrincham FC Strategic Review

5. The Board’s Response Strengths
Review highlights many strengths of our club that we should be proud of….
Financial Stability
Volunteer Base
Community Activities
80 Year Lease
May 20, 2018
Altrincham FC Strategic Review

6. Key Recommendations - Our Response “Not to throw the baby out of the pram”
Where do we want Club to be over next few years
The most important thing is the First Team & its performance
However, Club needs to remain financially sound during rebuilding
Your support is paramount
May 20, 2018
Altrincham FC Strategic Review

7. Key Recommendations - Our Response “Restore on field Success”
Mistakes have been made
Allowed Managers too much freedom
More control over player signings & releases
Much to offer prospective players
Great reputation
Competitive budget
Serious decisions to be made about next season
March Board meeting
May 20, 2018
Altrincham FC Strategic Review

8. Key Recommendations - Our Response “Refresh Board Structure”
Departures
Andrew Shaw, Paul Daine & Nigel Collins
Additions
Bill Waterson
Mike Adams
Further additions to be made:
Marketing Leader
Volunteer Coordinator
1-2 non-executive Board members
May 20, 2018
Altrincham FC Strategic Review

9. Bill Waterson: A personal introduction….
May 20, 2018
Altrincham FC Strategic Review

10. Mike Adams: A personal introduction….
May 20, 2018
Altrincham FC Strategic Review

11. CSH Project Costs Altrincham AFC Limited CSH Project Financed By £
Fixed Asset Additions
Financed By
Grants
Donations/ Sponsorship/ Gift Aid
Football Club Loan
May 20, 2018
Altrincham FC Strategic Review

12. Bar Turnover Comparisons
Altrincham AFC Limited
Bar Turnover: 5 Year Summary
Season
2015/16
2014/15
2013/14
2012/13
2011/12
Matchday Turnover
38111
28501
26420
22033
26725
Non-Matchday Income
54589
19950
11231
10107
12140
Total Bar Turnover
92700
48451
37651
32140
38865
% Increase 2011/12 to 2015/16
42.60%
349.66%
138.52%
Annual Profit Increase 2013/14 to 2015/16
Increased Cash Flow from Takings
Retention of MUFC Ground Hire
1/3 of Cash Donation from Marstons
Increase in Shop Profits
Total Cash Flow
62106
May 20, 2018
Altrincham FC Strategic Review

13. Key Recommendations - Our Response “Re-establish Good Stakeholder Relations”
Open book policy with fan base
3 monthly Meet the Manager / Board
distribution lists
Build on Social Media success
Fan representation to the Board
Reviews to continue on yearly basis
May 20, 2018
Altrincham FC Strategic Review

14. Key Recommendations - Our Response “Management Structure”
Individual responsibilities for each Board member
Volunteer drive & reward scheme
New Positions:
Matchday Organiser
Community Sports Hall Announcer / Interviewer
Scouting Co-Ordinator
Commercial Manager
Additional Board Members
May 20, 2018
Altrincham FC Strategic Review

15. Key Recommendations - Our Response “Management Structure”
Administration
Derek Wilshaw
Secretary
Office Hr
Welfare
PR/Communications
Bill Waterson
Press Officer
Website
Program
Social Media
Alty TV
Radio
Football Related - TBA
First Team
Reserves
Youth Team
BTEC
Juniors
Womens Team
Commercial
Sales and Sponsorship
Marketing
Hospitality
Fund Raising
Finance
Mike Adams
Financial Reporting
Operations and Sales
Grahame Rowley
Bar
Shop
Catering
Stadium and Security
Neil Faulkner
Groundsman
Safety
Stewarding
Security
Ground Committee
Local Community
Peter Foster / Stacey / Judy
Community Sports Hall
Community Trust
Community Relations
Supporters
May 20, 2018
Altrincham FC Strategic Review

16. Key Recommendations - Our Response “The 5 Year Plan”
Copies available for collection or download
First draft
Yearly review & report
Follow up meeting to be arranged
May 20, 2018
Altrincham FC Strategic Review

17. Key Recommendations - Our Response “Diversity / Inclusion”
Lack certain degree of diversity in fan base
Measures to be taken over time
May 20, 2018
Altrincham FC Strategic Review

18. Thank You