4. 1.Nowadays you can find a____________ in any newspaper.
2.As is known to all, smoking is c_________ suicide slowly.
3.When we climbed to the top of the hill, we we all tired and out of b______.
4.The government decides to begin a nationwide c_________ to fight against taking drugs.
5.When you put an article into a foreign language. Your translation should be true to the o________ one.
6.This young lady often goes shopping in our shop, so she is one of the frequent c__________.
7.create(v.)--(a.)_________ 8.awareness(n.)--(a.)________
9.complete(a.)—(ad.)__________10.persuade(v.)—(a.)________
dvertisements
ommitting
reath
ampaign
riginal
ustomers
aware
creative
completely
persuasive

5. Unit 1
Advertisements
Designed by MissZhou

6. Task 1:Prediction
What will be discussed in this passage?

7. Task 2:Fast-reading
Which of the following subjects are mentioned in the passage?
①the importance of ads, ⑨the disadvantages of ads
②how to make ads ⑩the slogan of ads
③what is an ad ⑾the advice about ads
④where can ads be found
⑤the type of ads
⑥the differences between ads
⑦the truth of ads
⑧the advantages of ads

8. How important are advertisements?

9. Task 3:Reading 1.What is an advertisement ?
2.Where can advertisement be found?
3.What are the two main types?

10. Task 3:Reading What is an advertisement ? ☆ information
☆ persuasive language
☆ exciting images
Encourage people to buy a product or service or believe in an idea

11. Task 3:Reading
Where is an advertisement found?

14. Task 3:Reading Advertisement types: ☆ commercial advertisements
☆ public service advertisements
☆ ……

15. Advertisements for Buildings
public service
advertisements

16. Task 3: Reading
What’s the difference between commercial advertisements and public service advertisements?

17. Differences between commercial ads and public service ads?
advertisements
public service
charge
purpose
whether to be believed
examples
attitudes to them
to be paid
for free
promote a product or service
believe in _____ / educate people/ serve the public
an idea
not lie, not the complete truth
helpful
Yes to life, no to drugs/ Knowledge changes life/ Project Hope/ Smoking is committing suicide slowly
toothpaste, food
not fall for this kind of trick
following the advice they give

18. Task 3: Reading The author wrote this article in order to ______.
A.tell us how to design advertisements
B.help us get an comprehensive understanding of ads
C.ask us not to believe advertisements
D.show us the importance of advertisements

19. Main idea of each paragraph
brief introduction of ads
What is an ad?
untrue claims about products
how to identify(辨别) an ad?
public service ads
the advice on ads

20. Task 6: Reading Strategy
Expository writing（说明文）
to introduce basic information on a topic
introduction of subject
para.1
para.2 What is an ad?
Basic
Format（版式）
para.3-4 Does an ad tell people the complete truth？
supporting details
para.5 Public service advs
para.6
conclusion

21. Discussion
Do you like watching ads?
Why or why not?

22. 经典英语广告语集锦 1.The taste is great. 味道好极了。（雀巢咖啡）
2.Ask for more. 渴望无限。百事流行鞋
3.Just do it. 只管去做。(耐克运动鞋）
4.Let us make things better.(Philips) 让我们做得更好。（飞利浦）
5.Obey your thirst． 服从你的渴望。（雪碧）
6.Enjoy Coca-Cola.(Coca-Cola) 请喝可口可乐。（可口可乐）
7.Generation Next.(Pepsi)新的一代。(百事)
8.Communication unlimited.(Motorola)沟通无极限。（摩托罗拉）
9.Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车）

23. Activity
Suppose you are working for an advertising company. You are asked to make an ad for a new product---nutrition. Please design a good ad for it , trying to make sure most people will buy it after they see your ad. Group together in four!
1.The name of the product_____________________________
2.The slogan for the product _________________________
3.The function of the nutrition_______________________
4.Spokesman or spokeswoman to be chosen_______________
5.Type of market aimed toward (circle one)
children ,students, young , middle-aged, old people

24. Homework Read the passage fluently.
Write down your opinion on advertisements to this address

25. Thank you