2. Class 2,Grade 4 Unit 10 Lesson4

5. Advertisement

6. Advertisements on TV in newspapers on the Internet over the radio on posters Where can we find advertisements?

7. Use your personal computer to find an advertisement you like most. And tell the class why you like it so much, or what it talks about.

8. Teaching Procedures: Step 1. Pre reading: 1. Look at the following pictures. What are these gadgets? (small products)

9. electric toothbrush

10. laptop computer back

11. mobile phone back

12. personal stereo back

13. pocket calculator back

14. radio alarm clock back

15. e-dictionary

16. Let’s review the gadgets above. electric toothbrush laptop computer pocket calculator mobile phone radio alarm clock personal stereo

17. 2.Pair Work What do you think of the gadgets? Can you use one or two sentences to describe them? You can make a dialogue with your partner like this example. You can use the computer to search for some information.

18. Example: A: What do you think of ? B: I think are not very practical ……. electric toothbrushes

20. 1 2 3 4 Remote Headphones Feline Floor Cleaners Earplug earrings Mini Camera

21. Interested in these things? You can find the concerning adverts about them by surfing on the net. Interested in these things? You can find the concerning adverts about them by surfing on the net. Are they the same to the adverts taken from our text book. Are they the same to the adverts taken from our text book. Look at your book on page 14 Look at your book on page 14

22. Step2 While reading: Task 1: Fast reading. Read the text quickly while listening to the tape, and fill in the table below

23. (1) (2) (3) (4) name of the gadgets price of the gadgets mini camera earplug earrings feline floor cleaners ￡ 199.99 ￡ 80. 45 ￡ 19.50 ￡ 5.99 remote headphones

24. Task 2. Pair work Now read the adverts again and find some “opinions” and “facts” in each advert. Careful Reading Underline the key words

25. Reading strategies: To find opinions, look for adjectives. (e.g. amazing/attractive). Facts give information which is true. (e.g. has an automatic focus)

26. ProductOpinionsFacts Mini Camera amazing, new, convenient, reliable, automatic, attractive, strong 1. no bigger than a credit card 2. easy to use 3. has an automatic focus and flash 4. made from titanium( 钛 ) 5.Cost: ₤ 199.99

27. ProductOpinionsFacts Remote Headphones fantastic, exciting, new, excellent 1. have no wires 2. signals can go through glass or (wooden) doors and walls 3. excellent value at: ₤80.45

28. ProductOpinionsFacts Earplug Earrings Feline Floor Cleaners attractive, useful perfect, practical, easy, cheap 1. gold earrings 2. used in many different situations 3. a bargain at ₤19.50 1. made from good quality nylon 2. easy to wash 3. complete set for only₤5.99

29. Step 3: Post reading: Task1 Find out the sentences using the following linking words: also, either, plus, too. According to the sentences taken from the text, can you find the differences between such linking words as also, either, plus, too. Step3 Post Reading

30. 1.These exciting, new headphones give you freedom to move around plus top quality sound. 2.It is convenient and very reliable. It is really easy to use, too. 3.It is also made from an attractive and strong material. The Mini Camera is not expensive either. 4.these are gold and attractive. They are also useful in many noisy situations.

31. also, either, plus, too also 意思是也, 是比 too 较为正式的用语, 通常用于肯定句中, 一般靠近动词。 例如 :He also asked to go. 他也要求去 。 too 意思也是也, 是最普通的用语, 常与 also 通用, 但不如 also 正式, 在口语中它 用得更多。 Surf on the net to search for more examples.

32. too 通常放于句末, 但有时为了不致引起 含糊不清的感觉, 把它紧放在所修饰的 词之后。它也通常用于肯定句中。 例如 : I, too, have been to Paris. 我也去过巴黎。 ( 这里明确表示人 家去过巴黎, 我也去过。而不是除 了去过某地以外, 还去过巴黎。 )

33. either 意思也是也。它用于否定句中, 而且要放在句末。 例如 : If you do not go ， I shall not either. 倘若你不去, 我也不去。 plus prep. 加上 This work requires intelligence plus experience. 这项工作需要才智和经验。

34. Write two sentences using the cues and words in brackets. You can look at your book. Exercise 4 on Page 15. Finish NO.2, NO. 3 and NO. 5

35. Check the answers: 2. Electric toothbrush are expensive. They are not very practical either. 3. Mobile phones are small and useful plus cheaper than before. 5. Radio alarm clock is useful to get up in the morning. It is very cheap, too.

36. 我就喜欢。 I’m loving it. 只管去做。 Just do it.

37. 让我们做得更好。（飞利 浦） Let's make things better. (Philips) 味道好极了 ! The taste is great!

38. 一切皆有可能！ Everything is possible.

39. Homework : (1)Finish the exercise 4 &6 on page 15 (2) Remember the new words. (3) Surf on the net to find more advertising slogans.

40. Thanks for listening!!