1. THE SADC GENDER PROTOCOL SUMMIT 2014
MEDIA COE
MADAGASCAR
TELEVISION NATIONALE MALAGASY (TVM)
Presented by: RIVOMALALA JEANINE
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

2. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
SYNOPSIS
The TVM has been existed for 45 years. For more than 42 years, the administration was reserved to men.
In 2009, when the TVM began to work with Gender Links, we integrated gender approach within the institution.
In 2011, a Memorandum of Understanding for the promotion of gender was signed by ORTM and Gender Links which involved the TVM in gender promotion.
Since 2009, many changes have been operated within the TVM:
-Nomination of women in decision-making posts
-Increase in the number of coverage on gender, gender based violence, intervention of women in the news
-Equal treatment of women and men employees
-Equal opportunity for women and men during recruitment
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

3. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
OBJECTIVES
Respect the Rights of all employees (maternity and paternity leaves, breastfeeding, ect.)
Increase reports on gender promotion
Promote representation of women in the different posts within each service
Encourage women to speak and give their opinions during different meetings (editorial meeting, general meeting, choice of reports angle)
Create special programmes on gender promotion
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

4. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
BACKGROUND
Before, decision-making positions were occupied by men. Now, women became decision-makers (Women directors, 2 out of 4 chiefs of service are women). Before, some reportages were reserved to men. Now, all journalists, men and women insure the coverage of all events
Balance women and men in interviews and images
Before talking about gender stereotypes was taboo. Now, we treat information targeting to eradicate stereotypes
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

5. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
KEY ACTIVITIES
Nomination of women in decision-making positions
Coverage of 16 days of activism
Documentaries on Gender Based Violence
Creation of programmes for gender promotion
Media coverage of all events by all journalists-men and women, without discrimination
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

6. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
RESOURCE ALLOCATION
Amount local currency (specify)
Amount in Rand
Gender specific allocation
coverage events Ar
2000
Gender in mainstream projects (please specify) travelling allowance Ar
2800
Amount contributed in cash or in kind by partner organisations (please specify)
TOTAL
Ar 
4800
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

7. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
CHALLENGES
Increase interventions of women in the news
Respect Rights of all employees
Equal treatment of all employees
Reinforcement of partnership and gender promotion
Creation of other emissions on gender
Achieve the objective 50/50 in 2015
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

8. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
RESULTS
Changes at the work place:
Number of women in decision-making positions increased
Sharing with other journalists:
Active participation of women journalists in the coverage of all types of information
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

9. LESSON LEARNED AND INNOVATION
The definition of gender is not well assimilated by the responsible and the employees
Some members of the personnel are reluctant towards gender promotion
But after sharing training given by Gender Links, we obtained satisfactory results
Encourage women to work in all fields (even those traditionally reserved to men)
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

10. LEARNING AND SHARING WITH OTHER COUNCILS
Share with other media houses when there is opportunity.
Points discussed: the place that women deserve in the society in general
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

11. SUSTAINABILITY AND REPLICATION
Convince decision-makers to apply 50/50 objective
As media, convey as much as possible messages on gender promotion
Equip the gender focal person with tools and knowledge for mainstreaming gender effectively within the institution
Share experience, reinforce the importance of gender through news and specific programmes for the development of the country.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

12. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
KEY PRIORITIES FOR 2014
Training of all the employees of TVM
Reinforce partnership between TVM and other organizations working for gender equality
Increase participation of women in the news
Create emissions on gender promotion
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA