1. Super Mart SM AddresS VI, Lagos Phone Presenter: TUNDE OMITOGUN
Presenter: TUNDE OMITOGUN
AddresS VI, Lagos
Phone

2. THE AGENDA Pitch KNOWING THE PROBLEM SOLUTION BUSINESS MODEL
OUR Product
MARKETING
AND SALES
COMPETITORS
Funding Needs

3. Elevator Pitch SM
SuperMart is “unique combination” & “Hybrid of Marketplace + Hyper Local + Aggregator + Inventory Model” and “Potential  Offline & Online integration” with “unique business Model of aggregators” 5

4. The Problem First Problem Second Problem
1.People are not able to find out time their family, friends & for themselves because of their very busy schedule in doing their daily household chores or Job.
Second Problem
In Lagos market, there are lots of low quality apparel at higher prices, fake or recycled clothing, brand imitation and also most foods, vegetables & fruits comes from other states in which large quantity of pesticides are used & also local vendors use injections & medicines to ripen the fruits before time and preservation to avoid their wastage. Customers are not aware these malpractices . Some customers might be aware but don’t have any other option . 6

5. The Solution Comprehensive Online Store
SuperMart unique feature of comprehensive online store is a solution of making customer satisfied, but quality goods and remain healthy and avoid health issues to much extent . It will help customer to save lot of time and money which is normally wasted in shopping, buying very low quality goods, items and clothes which does not last after 2nd washing or laundry etc.
Best Quality Under One Umbrella
SuperMart will stand out of crowd because of its unique feature of comprehensive store for day to day needs & its unique strategy to cater to all kind of customers. With Supermart, Customers don’t have to go out again to buy products & services , As every thing will be available under one umbrella. with best quality products & customer centric approach , Supermart will not compromise with health of customers, and qulaity goods and also will help them save time and money for family & friends.
Delivery – Pick and Choose
Apart from “touch & feel” Customer might have many reasons to avoid online shopping . Supermart covers them all. E- Food through delivery will cover different locations & apartments on different days. We will spend around 60 minutes …. ……. Also this will be used as a ….k option”. 7

6. SM Business Model 9 01. Online Establishment
Integration of Market Place with tools for ….. … .. issues online ca….
02. Hyper Local and Aggregators
Implementation to ensure mass reach of better quality products
03. WEB on Tools
Web … … …. ……. Choose and … … … …………… Drop,
IDEA
SuperMArt Implementation SM
04. Hybrid Model
Extensive Hybrid model to empower . ….. to use their own network and c….
Path to Success
SuperMart “SORTING OUT LIFE MULTI LOAD AT A TIME” 9

7. Timeline Seed Funding for N200M from Private Investors on final stage
Launched in Lagos
Marketing Analysis
Raised crowd funding for N20M
Approaching VC’s /MMT/Others
Grouping
Prototype Development 10

8. Product Demo 11 SuperMart is a Super Mart Website
Hybrid of Market Place , Hyperlocal & Inventory Model, of different categories like Shopping, Chore servicing ,Grocery, Fresh Vegetables & fruits, Fresh & Blast frozen Chicken & Fish, morning delivery etc required for day to day need in every household .
Super Mart
A Comprehensive mobile app for day to day needs. “SORTING OUT LIFE MULTI LOAD AT A TIME”
Website
Have a call to action option by asking “Download Now” tab–help to divert customers to the app. 11

9. What We Do 1 2 3 4 Co-Brand Supported PRODUCT OFFERING TARGET MARKET
DELIVERY BY
Retail (B2C) &
Institutional (B2B) Customers
Online Fashion
ePharmacy with
e-diagnosis
Delivery Boys
New Paper distribution boys as our delivery boy.
Online Products
Grocery
Special Delivery
All Verticals will be consider as different business entity & different team manager will handle each vertical to have focused approach on each vertical. 2

10. Total Addressable Market [TAM]
Market Opportunity
N 35 Billion
Total Addressable Market [TAM]
Market Opportunity Header ◉
Lagos is divided into 4 Parts Island , Mainland, Outskirt and
$500M
Serviceable
Addressable Market
[SAM] ◉
Lagos Island has massive potential for private orders. All these are the hub location serving …… with ….. 12

11. Market Summary Revenue Generated
Despite rise of e-comm , offline stores generating 85% sale: Study 1
Offline unorganized Sectors
Revenue Generated: 12 Billions Naira contributing 60%
to the market 2
Offline Organized Sectors
15%
Revenue Generated: 5 Billions Naira contributing 25 %
to the market
Revenue Generated
60% 3
Online( Marketplace + Online store ) Sectors
25%
Revenue Generated: 3 Billions Naira contributing 15%
to the market
February 2017 Market Analysis and Opinion
According to ……. ……………………………………………. …………………………………………. …………………………………………………….. ……………………………………………… …………………. . 13

12. Marketing Strategies Advertising Sales Promotions Marketing SUPERMart
Outdoor B M T R N C D L
Marketing
SUPERMart
Web Marketing
Direct Marketing C S M Y E C B G M P 14

13. Pharmacy (*Projected)
Competitive Landscape
Supermart will stand out of crowd because of its unique features of multi category options under one roof. This includes shopping ….. …. ….. … ………….. , Monthly Budget Plan & auto tracking App & Website. This will help customer in multiple ways with cost effectiveness . Cost reduction due to multi category options will help business grow with high Customer retention.
Grocery
Fruits & Vegetables
Confectionary
Dairy Products & Eggs
Home & personal Care
Fish
Chicken
Chore Services
Fashion
Food
Pharmacy (*Projected) SM 16

14. Contacts SM
social 27