1. Management
Advanced Marketing

2. What is management?
The process of achieving goals through the use of human resources, technology, and material resources
Top MGMT (Executive): Responsible for the entire company, Company presidents and CEO’s
Do a lot of strategic planning (long-range planning for the company/business)
Develop objectives for the company
Supervise other managers

3. Other types of Managers
Middle Management – report to top-level managers and usually have supervisors under them. Vice-President, Department Head, Sales Manager
Act as a liason between top-level and supervisory managers
Use tactical/short-range planning – 1 year or less
Strategic planning – what work needs to be done to reach goals

4. Management types
First-level/supervisory management (more jobs in this area) – supervisors who work directly with employees, crew chiefs, shift managers
Responsible for day-to-day activities of business
Do scheduling
Assign work,
Make sure projects meet deadlines

5. Roles of managers

6. Hiring Employees
Job description – a written statement listing the job duties and responsibilities of a job.
Educational experience
Professional experience
Salary amount

7. Ways to recruit employees
Classified advertising (want ad)
Employment agencies
College placement centers
Referrals from friends and other employees
Posting job on the World Wide Web

8. Interviewing job applicants
Be prepared – make a list of questions to ask
Be courteous – try to make applicants feel comfortable
Avoid dominating the interview
Take notes
Look for warnings that employee may not be a good worker

9. Interviewing the job applicant
Don’t make snap judgements about a candidate
Thank the candidate for coming
Write a summary of your impressions of the candidate

10. Checking job applicant’s references
Get candidate’s permission
Ask previous employers what they can tell you about the person
Explain position and ask if the candidate would perform well in the position
Ask about people skills, tardiness, attendance, etc.

11. Compensation packages
Wages – payments for labor or services that are made on an hourly, daily, or per-unit basis.
Salaries – payments for labor or services done on an annual basis
Bonus – financial reward in addition to a regular wage or salary
Commission – a % of the sale paid to salesperson

12. Benefits of a job Paid leave: Insurance:
Vacation (usually get more the longer they work for a company)
Sick leave (use only when sick or family sick)
Insurance:
Health benefits – HMO’s (Health Maintenance Organizations) sometimes have a co-pay or deductable
Dental, life, accident

13. Benefits of a job Pension plan:
the employer and the employee contribute money
The money is invested
When employees retire they withrdraw their pensions

14. Desirable leadership qualities
* Good judgement
Honesty
Consistency
Enthusiasm
Cooperation
Communications
Dependability
Understanding

15. Ways to train employees
On-the-job training
Coaching
Mentoring
Conferences and seminars
Follow-up to make
sure using training

16. When leaving a job
Give a 2-week written notice