2. You Spoke, We Listened Pella provides contractors the most value
We know what is important to growing your business
what our customers told us.

3. Our Members Get More!
Business Bolstering Support

4. “Get My Name in Front of More Customers”

5. Strengthen Your Reputation
Put our Pella Brand and Capabilities to Work for You!
Leveraging the Pella Brand
Premier co-Branded Exposure
Recognized, Trusted & Respected
Exclusive Marketing Support
Homeowner Facing Literature
Co-op Marketing Funding

6. COOP Pella Contractor Benefits
Exclusive Claims for Pella PCC’s!
57% “extremely likely” to consider contractor where Platinum Logo present
35% rated contractor quality of work “excellent” where Pella logo present
29% rated contractor design “excellent” where Pella logo was present more
“A tool that will help Pella's top customers grow. For us, it might equate to a nice 7-10% growth” – Platinum PCC

7. Strengthen Your Reputation
Put our Pella Brand and Capabilities to Work for You!
Leveraging the Pella Brand
Exclusive Marketing Support
Professionally Designed
Easy to Create & Personalize
One-Stop Fulfillment
Homeowner Facing Literature
Co-op Marketing Funding

8. Strengthen Your Reputation
Put the Pella Brand and Capabilities to Work for You!
Leveraging the Pella Brand
Exclusive Marketing Support
Homeowner Facing Literature
Why a Pella Endorsed Contractor?
Co-op Marketing Funding

9. Strengthen Your Reputation
Put our Pella Brand and Capabilities to Work for You!
Leveraging the Pella Brand
Exclusive Marketing Support
Homeowner Facing Literature
Co-op Marketing Funding
Loyalty Pays off

10. COOP Pella Contractor Benefits
Platinum & Certified Contractor Benefits:
COOP on Prior Year Program Qualified Spend
Pella Fiscal December 1st – November 30th
50% of Ad Buys up to full fund amount
“This new program has a lot more value than the prior program ever had, impressive! ”– Pella Certified Contractor

11. “Help me find and win more jobs”

12. Sales Samples – Win More Jobs!
Findings:
Samples set you apart from the competition
Homeowner can see/feel so they believe –add credibility and proper expectations
Easier way to educate Pella superiority against the competition
More than twice as likely to purchase on the first visit when a sample is shown
Easy Sales Sample Catalog on PCC Portal to Request Options

13. Drive More Sales Enhanced Product Portfolios Lead-Gen Sources
Putting Tools and Programs to Work to Find and Close More Sales
Enhanced Product Portfolios
Lead-Gen Sources
World-Class Sales Support
Most Competitive Consumer Financing Options

14. Drive More Sales Enhanced Product Portfolios Lead-Gen Sources
Putting Tools and Programs to Work to Find and Close More Sales
Enhanced Product Portfolios
New Hand Samples
Lead-Gen Sources
World-Class Sales Support
Most Competitive Consumer Financing Options

15. Drive More Sales Enhanced Product Portfolios Lead-Gen Sources
Putting Tools and Programs to Work to Find and Close More Sales
Enhanced Product Portfolios
Lead-Gen Sources
World-Class Sales Support
Most Competitive Consumer Financing Options
Platinum Benefits:
Free Membership
Free Directory Page
Coop For Leads
10% Lead Rebate
Pella W&D Segment Owner
Certified Benefits:
Reduced (50%) Membership
BAM Benefits:
National Account Support
The support we get from HomeAdvisor with the Pella Program is differentiated!
– Extensive PCC HomeAdvisor User

16. Drive More Sales Enhanced Product Portfolios Lead-Gen Sources
Putting Tools and Programs to Work to Find and Close More Sales
Enhanced Product Portfolios
Lead-Gen Sources
Digital Quotes – PQM
Simplified Price Books
Most Competitive Consumer Financing Options
“Pella is really upping their game where it comes to supporting their certified contractors” – Pella Certified Contractor

17. Enhanced Product Portfolios Lead-Gen Sources World-Class Sales Support
Providing Personalized Support
Enhanced Product Portfolios
Lead-Gen Sources
World-Class Sales Support
Most Competitive Consumer Financing Options
Dedicated Contact
Response within 4 business hours
Communicated action plans
Within 24 business hours
Annual Install Inspection
Onsite Service Response

18. Generate Sales– GreenSky Financing
Exclusive Pella Contractor Benefits
Enhanced Product Portfolios
Lead-Gen Sources
World-Class Sales Support
Most Competitive Consumer Financing Options
Platinum & Certified Benefits:
Exclusive Pella Contractor Rates
National Account Support
Training & Support
BAM Benefits:
Standard GreenSky Rates
Training & Support

19. Homeowner Financing GreenSky Financing
Can be used on entire Project
Appealing to consumers of all types
Broader Range Plans:
0% to Low APR’s
Terms Up To 12 Years
No Interest & No Payments
Up To $55K Lines Of Credit
Fast & Paperless Mobile App
Exclusive Pella Rates
“I am in a house. Wife and husband talking about a vinyl Patio door. Conversation drifts to front door wish list. Bottom line. Went from a $2800 patio door to a $16,800 Patio door and front entrance re-design and rebuild. Thank you Pella and Greensky!” Platinum Certified Contractor

20. “Provide Training that sets my team apart”

21. Gain The Edge Product and Install Training
Leverage Pella Support to Productivity
Product and Install Training
The Right Products For You
Pella Best Practice Install
“I’m getting 3 calls a week now, it couldn’t be better! Larger jobs with high close rates!!” – Pella Platinum

22. SAVE ME MONEY Gain The Edge
Leverage Pella Support to Productivity
Workshops to Help Contractors Grow and Save Money
Sales and Marketing Education Workshops
SAVE ME MONEY

23. An invitation to a new level of support
Applying our Retail Expertise
In-Home Sales is our Unique Strength
We can Help You…
Find More Business
Sell More Jobs
Save More Money
Build Your Brand
Teaching contractors how to sell in the home, a Unique Pella Strength
“WORTH THE TIME! I’ve been in Sales Leadership for 20+ years and still picked up many good things.” - Pella Certified Contractor

24. Contractor Program Online Access
Single Sign-on Home

25. ADVERTISING & MARKETING
Contractor Program Portal
Online Program Access
ADVERTISING & MARKETING
HomeAdvisor Landing Site & Exclusive Discounts
Marketing on Demand Templates
Pella Image Assets (Beauty Shots)
Pella Brand Guide
Contractor Logo Wear

26. Contractor Program Portal
Online Program Access
FUNDS MANAGEMENT
COOP Marketing & Management
Approved COOP Use Options
Submit Pre-Approved Claims
Rebate Visibility & Management

27. Contractor Program Portal
Online Program Access
Program Agreement
Program Agreement
Paper or Electronic
Application Complete via .

28. Contractor Program Portal
Online Program Access
SALES SUPPORT
Sales Tool Catalog & Brochures
GreenSky Landing Site & Exclusive Discounts
PQM .

29. Contractor Program Portal
Online Program Access
EDUCATION
Certification Training
Water Management
Sealant Best Practices
Install Training
Product Knowledge

30. Contractor Program Portal
Online Program Access
HELP
HELP
Getting Started
FAQ
Site Support
MESSAGE CENTER
Important, Personalized Notifications
Coop Claims Updates & Activity

31. Exclusive Benefits Waiting for You!