1. Brand Management and Strategic Marketing “Creating Shareholder Value”
March 5, 2001

2. Our Mission: To increase brand familiarity and favorability
among CXOs, create value and opportunities for
our core businesses, and serve as a marketing partner
in helping them achieve their business objectives.

3. Corporate Communications
Media / Employee
Relations
Brand & Strategic
Marketing
International PR
Web
Masters
Sports
Marketing
Corporate
Advertising
Corporate Identity
&
Marketing Services
Experience
Enron
BU Strategic
Marketing

4. Web Masters Sports Marketing Corporate Advertising
Enron.com home page
My.home.enron.com
Support BU website development (i.e., Wholesale, EBS)
Management of Sports Marketing Agreements, i.e. Enron Field, Cleveland Browns Stadium
Sports Sponsorships and Charitable Contributions, i.e. Houston Texans, 2012 Olympic Games, Bowl games
Corporate hospitality and entertainment, i.e. Masters, Superbowl
Business Development and Lead Generation
Brand Research
Create communication strategies targeted at CXOs, investment community, and media
Create events to strategically position BU and Corporate leadership
Manage Corp. agency

5. Corporate Identity & Marketing Services experience Enron BU Strategic
Brand policies and procedures
Enforcement of the Enron brand and logo
Registration of trademarks
Image Center Shop (Bowne and Moore)
Signature Shop
Photofete
Presentation Library
Focused on strategic selling
Assist commercial teams in deal development
Create customized presentations and manage visits
Primary focus on strategic sales opportunities
Collaborate with BUs to develop strategies, tactics and measurements for acquisition, retention, stimulation and winback
Services include segmentation analysis, direct marketing, advertisements, promotions, telemarketing, and research (qualitative and quantitative)