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Corporate Content Curation

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Presentation on theme: "Corporate Content Curation"— Presentation transcript:

1 Corporate Content Curation
in a Consumer-centric, Mobile World Jim Renner, Technical Product Strategist November 2, 2015

2 Once upon a time… Perspective Transition Technology
Classroom to computer Location Classroom desk to office desk Learner Instructor-guided to self-guided

3 Fast forward to today… Perspective Transition Technology
Computer to mobile device Location Office desk to anywhere Learner Self-guided to self-managed

4 Consumerization of learning
More employees than ever before have exposure to technology-based learning (and entertainment) outside the workplace.

5 My experience with cutting the cord
What I Expected Save money Only pay for what I wanted What I Didn’t Expect Less time browsing More time enjoying Deeper engagement Fundamental change in behavior

6 Consumerization of learning
Consumer learning experiences are driving corporate learner expectations This phenomenon is changing corporate learning from the inside out Learners are cutting the cord of IT professionals say they have paid for training out of their own pockets 62% Source: Deloitte Investing in Learning Content

7 The challenge “The issue is not that people do not want to learn—almost 90 percent of working professionals say they do. The issue is that much of what L&D departments provide no longer really suits employees’ preferences and habits.” Source Source: Deloitte Investing in Learning Content

8 Key Statistics of L&D Professionals say even they cannot find what they want when they need it in their own systems1 58% of learning assets are mobile-ready1 12% of time spent with digital media is on mobile devices2 62% Source: 1 Deloitte Global Human Capital Trends 2015 2 comScore The 2015 U.S. Mobile App Report

9 Make learning a habit Key Enablers: Mobile Content discovery Videos
Self-paced courses Portals and Programs Mentoring Social Key Enablers: Mobile Content discovery Mobile Practice Live and Virtual Books

10 Content discovery starts with curation
Curate (verb): to pull together, sift through, and select for presentation, as music or website content Curation enables: Discovery of relevant content Moment of need access Audience-specific experience Increased utilization

11 A content discovery framework
All Content Broad Audience Catalog: Topic Area Language Keywords Vendor Defined by the content Remove the Clutter Increase Relevance Organize Targeted Audience Learning Program Newsletter Portal Within a workflow Defined by the SME Curate Individual Individual Development Plan Favorites Machine-based Recommendations Defined by the learner Personalize

12 The curation process 1. Collect 2. Select 3. Annotate 4. Present

13 Collect Goal: Ensure relevance to your entire organization
Focus on Diversity: Broad topic coverage Spectrum of skill levels Multiple sources Various methods of learning (modalities)

14 Audio, it’s the other mobile-ready content
Source: Skillsoft Learning App Usage Data

15 Select Goal: Identify specific content items relevant to your specific audiences Focus on: Appropriateness Quality Variety Freshness

16 Curation Demonstration

17 W Why A Are Y You S Showing T This To Me M Annotate
Goal: Provide context for your selections to demonstrate relevance to your learners W A Y S T M Why Are You Showing This To Me Focus on learner: Goals Preferences Historical behavior

18 The Netflix perspective
Awareness: We want members to be aware of how we are adapting to their tastes. This not only promotes trust in the system, but encourages members to give feedback that will result in better recommendations. Explanations as to why we decide to recommend a given movie or show. We are not recommending it because it suits our business needs, but because it matches the information we have from you: your explicit taste preferences and ratings, your viewing history, or even your friends’ recommendations. Source: Netflix Tech Blog: Netflix Recommendations

19 Present Goal: Present the content at the place and time the learner will need it most Focus on: Multiple Locations Reminders/Notifications Workflow placement

20 Skillsoft’s Continuous Leadership Journey
A 12-month guided solution delivers a high impact and time efficient learning process into the workflow of any busy manager.

21 The future of curation at Skillsoft
Big Data Analytics Behavioral patterns Social Machine Learning

22 Building the Self-Developing Organization

23 Competing for mobile mindshare
Learning Social Work Personal Mobile learning is not just an alternative form of learning, it’s an alternative mobile activity

24 Our challenge Source: comScore The 2015 U.S. Mobile App Report

25 Send me an email (jim_renner@Skillsoft.com)
Connect with me via the Engage app or on LinkedIn


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