1. Goal 11Part 7
Social Movements

2. Latino Civil Rights Movement
Cesar Chavez =
Migrant farm worker, political
and civil rights activist
*Organized a union for Spanish
speaking Californians =
United Farm Workers Organizing
Committee (UFWOC)
- organized a NATIONWIDE boycott
of CALIFORNIAN companies’ grapes
Nonviolence – just like Dr. MLK
La Raza Unida – separate Latino political movement
Cesar Chavez – MLK of the Latino Movement (NONVIOLENCE)

3. American Indian Movement
A.I.M. – dissatisfied with the slow
pace of reform
Often “militant” Native American rights organization
Legacy:
Native Americans won more
rights to “CONTROL THEIR OWN LAND”
Restoration of tribal land
Staged a “Trail of Broken Treaties March”

4. Women fight for equality (1960’s Women’s Movement)
****Betty Friedan = Feminine Mystique***
addressed the idea of “FEMINISM” – the belief that women should have economic, political, and social equality with men!
Feminist Movement = 1960s
= Gloria Steinem – political, feminist activist (urged women to join political office in America)

5. N.O.W. & the E.E.O.C
Women’s movement gained strength primarily because of the Civil Rights Act of ’64 (no discrimination based on gender)
What is going to handle claims of discrimination?
Equal Employment Opportunity Commission (EEOC)…problem = didn’t address women’s claims equally so…..Betty Freidan and others for the
National Organization for Women (NOW) – to serve women’s goals
T.Q. = Why was the NOW formed?

6. Roe V. Wade (1973)
Outcome: Women DO have the right to choose to have an “ABORTION”
Legacy: still divides American today

7. Equal Rights Amendment (ERA)
* Congress passed in 1972
Issue: ERA argued that men and women deserve the same protection under the law (14th Amend.) = “Simple Justice”
Result:
(Stop –ERA Campaign) / “NEW RIGHT”
Leader: Phyllis Schlafley – ANTI – Feminist (conservative) HATED the ERA
ERA needs 38 states to be ratified and part of the Constitution

8. New Right / Stop-ERA Campaign
A Conservative-built movement for the 1970s
Main opponent = Equal Rights Amendment
Overall result: ERA gets 35 of 38 states to ratify the idea – deadline comes and the E.R.A IS NEVER RATIFIED!!!!!!
The New Right WINS

9. Title IX Equal Opportunity Act of 1972 A ban on gender discrimination
in all school-related programs
receiving federal funding

10. Counterculture (HIPPIES )
Counterculture – a youth movement made up of mostly white, middle-class college kids
Attempts: to try to build a “separate society” from mainstream America
Reason for decline: MAINSTREAM AMERICA REJECTED THEM~

12. Hippie Capital of America
HAIGHT – ASHBURY (San Francisco)

13. A Changing Culture Art = Andy Warhol (pop artist) Rock Music =
English Rock band that took over America
(Beatlemania)

14. WOODSTOCK 1969 Concert – Music and Art Festival
- music’s most popular bands at the time performed on a farm in upstate New York

15. Main opponent of the Hippie Movement (Counter Culture)
Conservatives!!!!!!!!!!!!!!!!!
Biggest conservative in America
Richard Nixon
Loved traditional values and hated threats of new ideas and CHANGE
(Mainstream America)

16. Social Movement IMPACT / Significance Chapter 31 p. 982-994
Cesar Chavez
American Indian Movement *(AIM)
Feminism
Equal Employment Opportunity Act *(EEOC)
National Organization for Women *(NOW)
Gloria Steinem
Roe V. Wade
Equal Rights Amendment *(ERA)
Phyllis Schlafly
Title 9 (IX)
New Right
Counterculture
Haight-Ashbury
Woodstock
Betty Friedan