1. How to Create An Advertising Strategy?
A bold advertising strategy should address the problems and opportunities that can have the greatest impact on sales, profits and the value of a company.
To do that you should identify one or more strategic objectives, such as increasing website traffic or building a vivid brand personality. See slideshow below.

2. How to Create An Advertising Strategy?
Strategic objectives should, of course, support the company marketing plan, which in turn supports the business plan.
In the Real World, however, you will rarely be handed a marketing or business plan. So you might have to figure that out yourself.

3. There are two parts to any advertising strategy:
Assessment and Action
What, for example, are the major trends in buyer behavior?
And what's the future looking like?
With the product.
With competitors.
With consumer attitudes.

4. There are two parts to any advertising strategy:
Assessment and Action
There is usually at least one person in any company who can provide an excellent assessment. Look to the owner or founder. The marketing director. Or the sales and customer service team.
Analysis will help you figure out the "What's going on" part. And figure it out quickly. The "What to do" part of your strategy should follow logically from the "What's going on" part.

5. There are two parts to any advertising strategy:
Assessment and Action
Part 2 - Action:
What should you do about those risks, opportunities and trends?
Articulate your strategic objectives.
Objectives should be based on what your client should do about the most significant opportunities and problems revealed in the assessment.

6. There are two parts to any advertising strategy:
Assessment and Action
What action?
Example:
Should you take regarding the competition, changes in consumer behavior and media consumption?
What if anything should you do with the brand, with direct marketing, on social media platforms?

7. There are two parts to any advertising strategy:
Assessment and Action
Every Creative Director set includes:
3 Quick and clever ways to get consumer insights.
30 Strategic creative techniques to build brands, position products and drive direct response results.
1000s of example ads in traditional, digital and social media.
Plus How To slideshows and workshop activity books.

8. There are two parts to any advertising strategy:
Assessment and Action
SWOT assessment will give you a 360 degree, full-color photo of the market.
A SWOT analysis will help you figure out the "What's going on" part.
And figure it out quickly. The "What to do" part of your strategy should follow logically from the "What's going on" part.

9. There are two parts to any advertising strategy:
Assessment and Action
For example:
Say the SWOT analysis reveals that there is serious and growing competition from price slashers.
What strategy you must mark to deal with that particular issue?

10. There are two parts to any advertising strategy:
Assessment and Action
Create a stronger brand personality - one based on a financially upscale, but emotionally down to earth character.
Position the product as high value for money, in part with the slogan, "Quality counts, and you're worth it."

11. There are two parts to any advertising strategy:
Assessment and Action
Use traditional direct marketing techniques, combined with an expanded social media presence, to target younger buyers with strong, introductory offers, before they have established a product / service / company preference.
See how your ad strategy addresses the business issue, competitive price pressure.

12. Case: Setup of current product/ service competition
Pair yourselves.
Pick any product/service asserting as your competitor.
Sort out an advertising strategy assessment.
Use SWOT analysis, identify concerning issues as to competition.
What action to undertake. (Create, Position, and Use)
Create an executive summary.
Concerns:
A competitor has launch a new product advertisement.
A Counter measure to overcome the status quo by way of an effective advertising strategy.