1. Good afternoon! Please sit next to someone you have not met (from a different community)

2. Leading with Strength: Lead Yourself, Lead the Team
Year One – Chief Retail Officer Perspective
Rebecca Rothenhoefer

3. Executive Banking School Roadmap
GROWING
Capability
Confidence
Courage
YEAR THREE
Chief Executive Officer
Perspective
YEAR ONE
Chief Retail Officer
Perspective
YEAR TWO
Chief Financial Officer
Perspective

4. Year One – Chief Retail Officer Perspective Retail Strategy Curriculum
Leadership
Communication
Leading the Retail Line of Business via a Balanced Scorecard
Discovering Customer Segments & Consumer Behaviors
Successfully Communicating & Advertising in Retail Banking
Developing and Pricing Profitable Bank Products
Modernizing & Optimizing Delivery to Meet Customer Requirements
Facing Ethical Dilemmas in Banking
Applying Concepts Learned to Today’s Market
Chief Retail Officer Perspective
This is all you’ve experienced this week and the common thread running through it all is your approach to leadership and communication.

5. The Why: Here’s what you said!
Year One – Chief Retail Officer Perspective
The Why: Here’s what you said!
Develop a broader point of view
Build competency in financial analysis
Gain a better understanding of strategy and how it is translated into decisions
Understand the ‘executive point of view’
Broaden my network
Learn about the future of banking
Invest in myself

6. Four Domains of Leadership Strength
Power of Talent
Four Domains of Leadership Strength
Executing
Influencing
Relationship Building
Strategic Thinking
Achiever
Activator
Adaptability
Analytical
Arranger
Command
Developer
Context
Belief
Communication
Connectedness
Futuristic
Consistency
Competition
Empathy
Ideation
Deliberative
Maximizer
Harmony
Input
Discipline
Self-Assurance
Includer
Intellection
Focus
Significance
Individualization
Learner
Responsibility
Woo
Positivity
Strategic
Restorative
Relator

7. The Complete Approach® Methodology
Strategic Leadership Communications
The Complete Approach® Methodology
EXECUTE
Planning Your Presence
SUSTAIN
Planning Your Interactions
DEVELOP
Planning Your Messages
FOUNDATION
FOUNDATION
Intentional Brand
Strategic Principles
Be Audience-Focused
Build Engagement
Use a Consistent Process
Be Explicit 7

8. Dominant Strengths & Intentional Brand
Strategic Leadership Communications
Dominant Strengths & Intentional Brand
Let’s Define & Connect Them!
STRENGTHS are the inherent parts of who we are
The natural and integral parts of our personality DNA
BRAND is the impression we leave during and in the wake of any interaction
The characteristics & behaviors that create perceptions
So ultimately, being aware of and intentionally demonstrating our brand is how we continually and effectively demonstrate all of our strengths
The predictable (habit) and possible (potential)

9. “Leadership” has Many Hats
Strategic Leadership Communications
“Leadership” has Many Hats
LEADER
Decision
Maker
Negotiator
Student
Storyteller
Facilitator
Mentor
Trailblazer
SME
Change Agent
Influencer
Delegator
OTHERS?

10. Reflection How did I grow my capability, confidence and/or courage?
What was the biggest discovery about myself?
What will I focus on to grow stronger as a leader when I return to work?
What leadership lessons have been learned or confirmed?
What do I want to focus on back at my bank to make me a stronger leader?

11. Leadership Development Follow-up Reminder
Application on the job (write on blank sheet of paper):
Leadership and Communication behaviors I want to bring into work
Define the impact you want to cause
In 30 days – CBA will mail this to you as a friendly reminder:
How am I doing?
What impact am I having?
Address the envelope to yourself

12. Tem Woolridge Award
Recognizes the top Executive Banking School student each year who demonstrates:
Outstanding academic performance
High integrity and a strong work ethic.
The winner possesses the necessary character and leadership skills to bring out the best in their teammates.  
The honor is named for a now-retired faculty member.

13. Quote
A leader needs to know his strengths like a carpenter knows his tools or as a physician knows the instruments at his/her disposal.”
~ Don Clifton, Father of Strengths based Leadership

14. Year One – Chief Retail Officer Perspective Retail Strategy Curriculum
Leadership
Communication
Leading the Retail Line of Business via a Balanced Scorecard
Discovering Customer Segments & Consumer Behaviors
Successfully Communicating & Advertising in Retail Banking
Developing and Pricing Profitable Bank Products
Modernizing & Optimizing Delivery to Meet Customer Requirements
Facing Ethical Dilemmas in Banking
Applying Concepts Learned to Today’s Market
Chief Retail Officer Perspective