1. Political Speech Writing
Genius is the ability to put into effect what is on your mind. F. Scott Fitzgerald

2. TWO THINGS YOU MUST DO TO BE GREAT: READ AND LISTEN
Key Elements of Great Speechwriting are PASSIVE

3. There is only one rule for being a good talker - learn to listen.
Christopher Morely

4. Political Speeches
Perfect combination of Informative and Persuasive Speeches
You must know your audience FIRST
You must seize every opportunity to separate yourself – by definition, it’s a RACE

5. Sarah Palin RNC 2008

6. Barack Obama Victory Speech 2008

7. Hillary Clinton - Super Tuesday

8. Trump wins big – Super Tuesday

9. CANDIDATE DECIDES TO RUN: NOW WHAT?
Strategist
Media
Messaging
Finance
Pollster
Camps also include Campaign Manager, Press Secretary, Fundraiser, Essential Staff (office personnel, drivers, security, etc) and many, many volunteers.

10. RESEARCH
It usually takes me more than three weeks to prepare a good impromptu speech.
Mark Twain

11. What do I now know? AUDIENCE
IMMIGRATION
JOBS
HIT HARD BY RECESSION
YAHOOS/INDEPENDENT SPIRITS
GUNS, GUNS, AND MORE GUNS
RELIGIOUS
FEEL POSITIVE
CURRENT GOVERNOR HAS GREAT APPROVAL RATING
PRIMARY VOTER IS: WHITE MALE 62+ TEA PARTY SUPPORTER
GENERAL ELECTION VOTER IS: MODERATE, BOTH GENDERS, PRIMARILY WHITE & HISPANIC
ONLY 41% OF ARIZONANS WERE BORN IN AZ

12. What do I now know? CANDIDATE
FORMER AIR FORCE ROTC
ATTENDED AUBURN UNIVERSITY
BOTH A CPA AND A LAWYER
WORKED IN LA DIST ATTY OFFICE – HARD CORE GANG UNIT
BORN & RAISED IN DENVER
HUSBAND A COLONEL IN THE AIR FORCE
WORK IN PRIVATE LAW FIRM
WAS FOUNDING PARTNER OF GO DADDY – SOLD COMPANY FOR 2.5 BILLION in 2012
GO DADDY AN INTERNATIONAL SUCCESS, CONTROLS 30% OF ALL INTERNET TRAFFIC, PUMPS BILLIONS INTO ARIZONA ECONOMY
NO POLITICAL EXPERIENCE
NO CHILDREN, HUSBAND 20 YEARS OLDER

13. MORE LISTENING FIRST MEET CANDIDATE: Timbre Articulation Accent
Commonly Used Phrases
ASK:
Life Story?
Greatest Strength?
Biggest Weakness?
Most Proud of?
Most Ashamed of?
Why do you want to be Governor?
MORE LISTENING

14. Running for Student Government
YOUR ASSIGNMENT
Running for Student Government

15. What do I now know? AUDIENCE
Who votes for Student Government President?
Make up of student body? Who is engaged?
What do they think is best about NP?
What is worst about NP?
What language best communicates?
How did past presidents get elected?

16. What do I now know? CANDIDATE
Teacher
Knight Crier
Baseball Coach
Emcees everything – name recognition
Never been SGA President
Smart, but intense
Capable public speaker
Deeply entrenched in NP community – friends & opposition

17. FOR TOMORROW ASK 3 STUDENTS 3 QUESTIONS: WHAT IS GREAT ABOUT NP?
WHAT IS NOT GREAT ABOUT NP?
WHO MAKES THE BIG DECISIONS AT NP?