1. Title page
with medical image

2. Title page with business image

3. Title page with lifestyle image
Click to add title

4. Title page with medical image and client logo
Co-branded logo here
Title page with medical image and client logo

5. Title page with business image
Co-branded logo here
Title page with business image
Click to add title

6. Title page with lifestyle image and client logo
Co-branded logo here
Title page with lifestyle image and client logo

7. Title page with no image
Subtitle content goes here

8. Typical text slide title Arial 20pt
This is an example of a typical text slide, introduction statement goes here.
Increase indent to create sub-bullets
To create highlights in text, use Arial Bold in orange
If the slide is text heavy, split the text into two slides
Bullet points should be kept short
copy and paste the text box below for source notation
*7pt type. Aligned to bottom.

9. Guideline for content placement
Restrict slide content to the area indicated by this gray box.
Retain white space to give text and graphics room to breathe.

10. Typical text slide with medical image
This is an example of a typical text slide with an image
If the slide is text heavy, split the text into two slides
Bullet points should be kept short
This is an example bullet

11. Typical text slide with medical image
This is an example of a typical text slide with an image
If the slide is text heavy, split the text into two slides
Bullet points should be kept short
This is an example bullet

12. Typical text slide with business image
This is an example of a typical text slide with an image
If the slide is text heavy, split the text into two slides
Bullet points should be kept short
This is an example bullet

13. Typical text slide with business image
This is an example of a typical text slide with an image
If the slide is text heavy, split the text into two slides
Bullet points should be kept short
This is an example bullet

14. Typical text slide with lifestyle image
This is an example of a typical text slide with an image
If the slide is text heavy, split the text into two slides
Bullet points should be kept short
This is an example bullet

15. Typical text slide with lifestyle image
This is an example of a typical text slide with an image
If the slide is text heavy, split the text into two slides
Bullet points should be kept short
This is an example bullet

16. Typical text slide with call center image
This is an example of a typical text slide with an image
If the slide is text heavy, split the text into two slides
Bullet points should be kept short
This is an example bullet

17. PowerPoint color palette
PMS 717
R: 212
G: 93
B: 0
PMS 7550
R: 209
G: 144
PMS 158
R: 232
G: 119
B: 34
PRINT ONLY
PMS 124
R: 234
G: 170
PMS Cool Gray 11
R: 83
G: 96
B: 90
PMS Cool Gray 8
R: 136
G: 139
B: 141
PMS Cool Gray 5
R: 177
G: 179
B: 179
PMS Cool Gray 2
R: 208
G: 208
B: 206
There are six core Optum brand colors. Our colors play a very important role within our brand identity and help strengthen brand recognition. White also plays a key role. A white background enhances the vibrancy of our colors. Color consistency It is vital that our brand colors look consistent regardless of medium. To help achieve this, color references are listed for printing offset spot colors (PANTONE®), process colors (CMYK) and for on-screen applications (RGB and Hex). When our brand colors are used on-screen they should visually match our printed colors. Use the RGB (red, green and blue) breakdown or Hex value indicated here for screen applications to minimize variation of colors, as screens will vary in hue and density across platforms. Important note: For materials that are professionally printed, always strive to match colors to the special (or spot) colors listed here, using PANTONE professional reference color chips and formula guides. Never use colors as they appear on screen/ monitor or color printouts as a guide to the true PMS colors.

18. Secondary color palette
Primary color palette proportion flag
White is our most important primary color, and should encompass at least 50% of each project. Use this grid as a guide to how much of each color will deliver a balanced print, video or interactive communication.
PMS 377
R: 115
G: 150
B: 0
PMS 2685
R: 59
G: 0
B: 131
PMS 327
R: 0
G: 135
B: 112
PMS 704
R: 162
G: 43
B: 56
PMS 2945
G: 84
B: 159
Use secondary colors in moderation
The Optum secondary color palette should be used sparingly, in charts, graphs or as way to highlight attention-grabbing elements.

19. New section divider option 1

20. New section divider option 2

21. New section divider with medical photo

22. New section divider with business photo

23. New section divider with lifestyle photo

24. New section divider with call center photo

25. Large call-out box style
This is an example of a typical slide with large call-out boxes
Use Arial 14pt for bullet points
Use Arial Bold 16pt for headings
Use Arial 14pt for bullet points
Use Arial Bold 16pt for headings

26. Quadrant style Use Arial Bold 16pt for headings
Use Arial 14pt for bullet points
Use Arial Bold 16pt for headings
Use Arial 14pt for bullet points
Use Arial Bold 16pt for headings
Use Arial 14pt for bullet points
Use Arial Bold 16pt for headings
Use Arial 14pt for bullet points
Use Arial Bold 16pt for headings

27. Typical slide with columns
Subhead Here
Subhead Here
Subhead Here
Subhead Here
Use Arial 12pt for bullet points
Bullet points should be kept short
This is an example bullet
Use Arial 12pt for bullet points
Bullet points should be kept short
This is an example bullet
Use Arial 12pt for bullet points
Bullet points should be kept short
This is an example bullet
Use Arial 12pt for bullet points
Bullet points should be kept short
This is an example bullet

28. Typical slide with rows
Subhead Here
Use Arial 12pt for bullet points
Bullet points should be kept short
This is an example bullet
Subhead Here
Use Arial 12pt for bullet points
Bullet points should be kept short
This is an example bullet
Subhead Here
Use Arial 12pt for bullet points
Bullet points should be kept short
This is an example bullet
Subhead Here
Use Arial 12pt for bullet points
Bullet points should be kept short
This is an example bullet

29. Typical slide with chart
This is an example of a typical chart using the presentation color scheme.
copy and paste the text box below for source notation
*7pt type. Aligned to bottom.

30. Typical slide with chart
This is an example of a typical chart using the presentation color scheme.
copy and paste the
text box below for
source notation
*7pt type. Aligned to bottom.

31. Typical slide with directional table
This is an example of a typical directional table using the presentation color scheme.
Subhead Here
Subhead Here
Subhead Here
Supporting text here
Supporting bullet text
Supporting text here
Supporting bullet text
Supporting text here
Supporting bullet text

32. U.S. map WA OR AZ NM TX OK KS CO UT NV CA ID MT ND SD NE MN IA MO ARMS AL LA FL GA TN WI IL IN OH MI KY NJ NY CT RI MA NH ME WY PA VA WV DE MD VT NC SC AK HI
To change the color of a state:
Click on the specific state
Change the fill color

33. Thank you Name, Title Phone Email
Contact information
Name, Title
Phone
Confidential property of Optum. Do not distribute or reproduce without express permission from Optum.