1. When OERs go Viral
Engaging with the online community
Alex di Savoia

2. openSpace Project overview1
Phase 1 HEA-funded & JISC Managed UK OER project 2
Specialist Art, Design, Media & Performance OER Repository 3
Launched in 2010 4
OERs deposited in JorumOpen, OER Commons + others 5
International press release 6
Launch covered by Chinese & Indian newsdesks 7
Extensive online marketing & promotion 8
40 M-level credit Screenwriting units goes viral in 2011…

3. What does ‘viral’ look like?
User highlights from December April 2011 (compared to previous quarter)
Podcast RSS feed views
19,812
238.61% growth
Unique web visitors
2,334
4.15% growth
RSS feed subscribers
5,319
803.06% growth
Podcast downloads
827
43.58% growth
Full play streaming media
11,713
788.02% growth

4. Discoverability: our approach
Putting OERs where people can easily find them 1
Online marketing & promotion best practice 2
A consumer-focused and consumer-friendly approach 3
Uploading OERS to established, popular social networks 4
YouTube, FaceBook, Podomatic, Scribd, Twitter 5
Using marketing best practice for meta tags 6
Engaging with OER users online 7
Two-way communication with OER users

5. The public’s lack of knowledge about open education & OERs
Perception barriers
We had a few to overcome…
The public’s lack of knowledge about open education & OERs
‘Free’ really did mean free
There were no hidden catches
UCF didn’t have a hidden agenda

6. Meta data
This screenwriting course module introduces you to the initial concepts of screenwriting.
Your Logo

7. Meta data

12. YouTube: Additional benefits
YouTube aggregates to thousands of video entertainment websites and mobile Apps around the world
extended our video OER reach

14. Keyword tool

15. SEO

23. Dissenting voices can lead to some GREAT exposure…and support

26. Making OERs truly discoverable1
Upload to popular media sharing sites 2
Think like the public: how do they search for content? 3
Be user-focused in your meta tag scheme & SEO strategy 4
Two-way dialogue with the public 5
Push-pull promotional strategy 6
Don’t re-invent the wheel: best practice info is out there 7
Raise awareness for OE as well as your OERs

27. Thank you Alex di Savoia Lecturer University College Falmouth
This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it with your own text.
Your own footer
Your Logo