1. The “Who” and “How” of the News
Lesson 8 and 9
Media Literacy

2. Should the Media Cover President Trump’s Tweets?

3. What We Know About News 3 Types of News Alerts Diverts Connects V.I.A
Verification
Independant
Accountability

4. Who Decides? Facebook and Twitter Trends
“The Scoop”- The Newest News First and Fast
“Exclusives”- One and only interviews
Sensationalism

6. Factor 1- The 10 Universal News Drivers
In what order do you think editors and news consumers value news and information?
What is most important to you?
Importance
Prominence
Human Interest
Conflict
Change
Proximity
Timeliness
Magnitude
Relavence
Unusualness

8. Factor 2- Editorial Judgement
Editors choose what is Interesting and Important
But how do they decide?

9. Factor 2- Editorial Judgement
-Are these Interesting or Important enough to hit the front page?
President of Iceland will ban pineapple as a pizza topping
New Yorkers come together to clean up swastikas on the subway
Talking doll may be a spy
When retirement comes with a daily dose of cannabis
Flight attendant saves girl after recognizing signs of human trafficking
Oprah rethinks presidential run in wake of Trump
Man’s get rich quick scheme was to bomb Target Store
Saudi Arabia launches first Comic Con and allows gender mixing

10. Audience Wants vs. Needs
Factor 3- Audience
Audience Wants vs. Needs
Consumer makes the decision
Presentation and design to draw an audience
What is interesting locally

11. Google
Trends-
Algorithmic News Judgement

13. The Medium holds the Message
The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public. These include print media (newspapers, newsmagazines), broadcast news (radio and television), and more recently the Internet (online newspapers, news blogs, etc.)
How do you like your news?
Why?

15. The Medium Shapes the Message
Reading? Watching? Trending?
No matter how you receive the information you get can be controlled by the medium.
Newspaper readership is declining, much like magazine sales- Why?

16. Print vs. E-News
Accuracy
Cost
Editing vs. Editorial
So is Print DEAD?

17. Radio Radio once took us to war Radio takes us to work
Now radio has gone online- Podcasts and Broadcasts

23. Social Media has transformed the News

24. Alerts
Diverts
Connects

25. The Power of Social Media & Crowdsourcing
Let’s consumers respond positively to tragedy.
Rapid Updates
Hyper Links to the right evidence
Audio and Visual and Interactive features
Search massive archives of stories
Instant Response and Conversation ability
Crowdsourcing-
The crowd contributes work/money/knowledge/ experience for social recognition/ self esteem/ development of individual skills.

26. Consumer Beware

29. Consumer Beware

31. Information Overload

32. Speed Vs. Accuracy

33. Blurring Lines

48. Lesson 8/9/10 Quick Quiz
1- Name 3 Universal News Drivers and their role in news selection.
2- Name another factor other than Universal News Drivers and how it helps develop news stories.
3- Why are Newspaper staff shrinking?
4- Name one strength and one weakness of TV/ Video News.
5- True or False- Google Ranks highly in your search results, only the most reliable information. Explain your answer.
6- Why should we be suspicious of websites that lack an about us page?