1. What is X? Make it relatable: We are X for Y AirBNB for event spaces
Uber for boats
Facebook for cats

2. The team
Highlight key team members and their prior positions, successes, domain expertise
Demonstrate relevant experience
Which are the keys to success in your company / market you operate in?

3. Problem? Define the real problem that you’re trying to solve Point 1

4. Solution? A solution for your problem mentioned in the previous slide:
Solution to point 1
Solution to point 2
Solution to point 3

5. Market size? Define your market: What business / space you are in.
Total market size: Last year the X market represented $10bn spent.
Define which segment of the market you serve: We serve 10% of this market
Market potential is $1bn

6. Market validation? Show your timeline and milestones to date.
Growth metrics are key at early stage.

8. Business Model?
Who is your primary customer and how will you make money?
What is the pricing / model?
Revenue and number of customers to date?

9. Competition Where do you exist in the larger overall market?
What are you points of differentiation?
Who are the competitors, why have they succeeded, and how do you differentiate from them?

11. The ask? How much are you looking to raise? €X
How far does that get you?
X months at a current burn of €X
How will the money be spent?
Milestone 1
Milestone 2
What are the goals before raising the next round?
How else can the investor(s) help?