1. Cisco ASA 5500 Series Transition and Migration Guide for Distributors

2. End of Sale Products and Timeline: Cisco PIX Security Appliance Product Family
Affected Products: All models of the Cisco PIX Security Appliance Series, and all associated software and accessories
Cisco PIX 535
Cisco PIX 525
Cisco PIX 501
Cisco PIX 515E
Cisco PIX 506E
Accessories End of Sales
End of Regular Software Maintenance Releases
End of Service Contract Renewals
End of Support
Platform End of Sales
2008
2009
2010
2011
2012
2013
Key Milestone
Date
External End of Sale announcement
January 28, 2008
End of Sale (EoS) for platforms/bundles
July 28, 2008
End of service contract renewals
October 23, 2012
End of Support / End of Life (EoL)
July 27, 2013

3. Cisco ASA 5500 Series Built on Proven Cisco PIX Technology, Plus So Much More!
Market-Proven
Technologies
Cisco PIX 500 Series
Cisco ASA 5500 Series
Firewall Technology
Cisco PIX
IPS Technology
Cisco IPS
Content Security
Trend Micro
VPN Technology
Cisco VPN 3000
(No SSL VPN)
Unified Communications
Cisco Voice/Video
Network Intelligence
Cisco Network Services
ASA is Next Generation – Not New been around since 2005
Built on the PIX technology, Cisco VPN 3000 and IPS 4200
Supports

4. Cisco ASA 5500 Series Platforms
Cisco ASA 5500 Series Solutions Ranging from Small Office to Large Enterprise
Best-of-breed Threat Defense and VPN Services
Minimize Deployment and Operations Costs
Technology Extensibility to Address New Threats
ASA 5550
Firewall: 1.2Gbps
VPN: 425 Mbps
ASA 5540
Firewall: 650 Mbps
VPN: 325 Mbps
Cisco ASA 5500 Series Platforms
ASA 5520
Firewall: 450 Mbps
VPN: 225 Mbps
ASA 5510
Firewall: 300 Mbps
VPN: 170 Mbps
ASA 5505
Firewall: 150 Mbps
VPN: 100 Mbps
Small Business &
Teleworker
Platform Perf
Medium Sized Business
Medium Enterprise
Large Enterprise

5. Recommended Migration Path for Cisco PIX Security Appliance Customers
Cisco ASA 5505 Series
Cisco ASA 5510 / 5520 Series
Cisco ASA 5520 / 5540 Series
Cisco ASA 5550 / 5580 Series
For those customers who want to migrate today, we will offer aggressive trade in programs that will allow customers to transition at their own pace. Typical migration plans would follow what you see here (501 and 506E to 5505, 515E to 5510, 525 to either 5520 or 5540, and 535 to 5550 or 5580). (As well as competitive trade-in offerings.)
Cisco PIX 501 Series
Cisco PIX 506E Series
Cisco PIX 515E Series
Cisco PIX 525 Series
Cisco PIX 535
Series

6. Many Compelling Benefits for Selling Cisco ASA 5500 Adaptive Security Appliances
Equal or better pricing
Better performance and scalability
Superior network protection
Flexible VPN solution
Adaptive Solution Offers Better Protection
Built upon 10+ years of innovation
Market Proven Platform with hundreds of thousands deployed worldwide
Common Criteria, FIPS, ICSA, and NEBS certified
Mature, Next-Generation Security Solution
Cisco PIX knowledge directly transferable
Consistent GUI and CLI interfaces
Managed by Cisco Security Manager and MARS
Leverages Customer’s Existing PIX Investment
Equal or better pricing provides lower TCO
Better performance and scalability, solutions scaling to 10+ Gbps
Superior network protection from ever-changing threats through IPS, CSC, etc
Flexible VPN solution with market-leading SSL VPN capabilities
Built upon 10+ years of innovation in Cisco PIX, VPN 3000, and IPS solutions
Hundreds of thousands of Cisco ASA 5500 units deployed worldwide
GD quality software available (v7.0.7+)
Common Criteria, FIPS, ICSA, and NEBS certified
Cisco PIX knowledge directly transferable to Cisco ASA 5500 Series
Consistent GUI and CLI interfaces as Cisco PIX Security Appliances
Consistent syslog and SNMP monitoring
Managed by Cisco Security Manager, MARS, and many 3rd party products

7. Ongoing Revenues for Channel Partners
Selling advanced security services on Cisco ASA 5500 mean more revenue for Channel partners!
SSL VPN license upgrades
Content Security License upgrades and renewals
IPS Signature services
See how on the Cisco ASA Up-sell Guide!
Posted on the web site:
Cisco ASA 5500 Series: The Power of PIX Plus
Introduce

8. Power of the PIX Plus Program
Wide range of sales tools available to assist in driving Cisco ASA 5500 sales, and upselling to advanced security services available on the Cisco ASA 5500 Series
Includes flash video, presentations, at-a-glances, poster, top 10 list, / postcard templates, and more

9. Migrating Customers from PIX to ASA
Resellers can offer end customers trade-in credits when migrating their installed base of PIX to ASA
Examples of Trade In Values
Trade-In Part Numbers
Trade-To Part Numbers
Trade-In Credit Value
Discount Off ASA List Price
Cisco PIX-501-UL-BUN-K9
Cisco ASA 5505-UL-BUN-K9
$194
19.5%
Cisco PIX-515E-R-BUN
Cisco ASA5510-BUN-K9
$682
Cisco PIX-525-R-BUN
Cisco ASA5520-BUN-K9
$1,349
16.9%
Cisco PIX-535-R-BUN
Cisco ASA5550-BUN-K9
$4,499
22.5%

10. PIX End-of-Sale and Upgrade Program Resources
Complete End of Sale Announcement
Posted on the Worldwide Distributor Partner Web Site
Additional Resources:
Cisco ASA 5500 Series: The Power of PIX Plus
Cisco ASA 5500 Series Adaptive Security Appliances

11. Call to Action!
New Business: Identify resellers who are still selling Cisco PIX to new customers and work with them to set up a plan to transition selling efforts to the Cisco ASA 5500 Series
Upsell opportunity: Identify your resellers with customers who have naked ASA 5500 Series appliances and set up a discussion to talk about enhancing their network security by adding on CSC, IPS, and SSL VPN
Migration opportunity: Identify your resellers with customers who have an installed base of Cisco PIX Security Appliances
Use the PIX End-of-Sales announcement as an opportunity to discuss a customized migration plan to Cisco ASA 5500 Series appliances