1. THE INTERNATIONAL INDIAN MONITOR TM
A GUIDE TO HOW OUR LISTENER IS IMPACTED BY YOUR BRAND
IN THE 3 LARGEST CONSUMPTION MARKETS. DELHI. MUMBAI. BANGALORE

2. INTERNATIONAL INDIANS
THE INTERNATIONAL INDIAN MONITOR
Radio one is the only international radio network in India that super engages 25 million upscale educated Indians
both on air and on social media
An audience we like to call
INTERNATIONAL INDIANS

3. OUR AUDIENCE
International Indians are India’s most influential consuming class
The buy what they think is the best.
They influence choices of those around them
We created the International Indian MonitorTM to help your brand understand its ‘share of preference’ in this valuable audience

4. International Indian MonitorTM compiled
How is the
International Indian MonitorTM
compiled
We asked our listeners to advise our on air hosts on what “brand choice” to make through on-air questions and then their responses
were directed to our social media pages
We have over 1.3 Million fans on our social media pages in Delhi. Mumbai .Bangalore !
Listener response has been outstanding because our listeners :
A ) LOVE our hosts and genuinely want to help them decide on brand choices!
B) Our listeners are always super engaged with the content on our stations
on air and online and consume such an exercise as ‘content’ and not ‘commercial’

5. Let us see how our listeners , your buyers
reacted to simple questions by us

6. EDITION 1 : TELECOM BRANDS
INTERNATIONAL INDIAN MONITOR
EDITION 1 : TELECOM BRANDS
The 2 questions that OUR HOSTS asked
Can you help me decide ?
1. Which telephone service provider should I choose? Airtel, Vodafone, Idea or switch to Jio ?
2. Which handset should I buy? VIVO , OPPO or GIONEE
Share of Preference data and insights
will help your brand decide how innovative it needs to be
with our audience, your buyer

7. OUR POPULAR HOSTS IN 3 CITIES WHO ASKED LISTENERS FOR BRAND ADVICE
HRISHIKAY MUMBAI
ERICA MUMBAI
KAY BANGALORE
CHRIS DELHI
PRIYANKA BANGALORE
MELBIN DELHI

8. RESPONSE ANALYTICS Cumulative reach 1,99,095 across 3 markets
Total engagement rate % average 3 markets
Total likes & total comments 39,139 across 3 markets
Such high figures demonstrate that our listener, your buyer
are highly engaged by the category and your brand
AND THEY LISTEN TO 94.3 RADIO ONE !

9. BRAND PREFERENCE SCORE
OUT OF 100
TELECOM SERVICE PROVIDER BRAND
PREFERENCE ON
DATA BROWSING EXPERIENCE
OVERALL BRAND PREFERENCE SCORE
Jio : 40
Airtel : 35
Vodafone : 19
Jio: 55
Airtel : 24
Vodafone : 15
JIO NEEDS TO KEEP BUILDING BRAND MOMENTUM IN THIS AUDIENCE
AIRTEL AND VODAFONE NEED TO STRENGHTEN PERCEPTION AND “EXPERIENCE”
IN THIS AUDIENCE

10. BRAND PREFERENCE SCORE
BRAND PREFERENCE DATA PRICE
Jio : 58
Airtel : 23
Vodafone : 13
BRAND PREFERENCE CALL RATES
Jio : 52
Airtel : 24
Vodafone : 16
ANNOUNCEMENT OF SPECIAL PRICING SCHEMES CRITICAL FOR AIRTEL AND VODAFONE
JIO NEEDS TO REINFORCE VALUE POST THE FREE PRICING PERIOD
OPPORTUNITY IN CREATING A
STRONG CUSTOMER SERVICE BRAND
BRAND PREFERENCE AFTER SALES SERVICE
Jio : 51
Airtel : 24
Vodafone : 17

11. BRAND PREFERENCE SCORE OUT OF 100
TELECOM HANDSET BRAND
BRAND PREFERENCE ON OS
Oppo : 22
Vivo : 49
Gionee : 29
BRAND PREFERENCE CAMERA QUALITY
Oppo: 27
Vivo : 56
Gionee : 17
OPPO AND GIONEE NEED TO BUILD ON CAMERA FEATURE AND OS IN THIS AUDIENCE
VIVO IS AHEAD ON BOTH THESE FEATURES IN THIS AUDIENCE. RADIO ONE LISTENERS ARE STRONG INFLUENCERS OF THIS BRAND

12. BRAND PREFERENCE SCORE
BRAND PREFERENCE ON BATTERY LIFE
Oppo : 21
Vivo : 54
Gionee : 25
BRAND PREFERENCE ON LOOKS
Oppo : 25
Vivo : 45
Gionee : 30
OPPO AND GIONEE NEED TO BUILD PERCEPTION ON BATTERY LIFE
OPPO AND GIONEE NEED TO ENHANCE COMMUNICATION ON LOOKS
VIVO AGAIN HAS STRONG ENDORSERS IN THE 94.3 RADIO ONE LISTENER BASE

13. BRAND PREFERENCE SCORE
BRAND PREFERENCE FOR MUSIC
Oppo : 22
Vivo : 55
Gionee : 20
BRAND PREFERENCE ON PRICE
Oppo : 21
Vivo : 58
Gionee : 21
VIVO IS AHEAD ON MUSIC QUALITY IN THIS AUDIENCE AND BOTH OPPO AND GIONEE NEED TO STRENGTHEN PERCEPTION ON MUSIC QUALITY. VIVO SCORES HIGHER ON PRICE PERCEPTION IN THE 94.3 RADIO ONE LISTENER BASE

14. Airtel/Vodafone/Idea
INTERNATIONAL INDIAN MONITOR
INFERENCES
Airtel/Vodafone/Idea
Jio
NETWORK LEGACY BRAND KEY STRENGTH
HOWEVER SEEN AS EXPENSIVE NOW
JIO NEEDS TO MAKE THE PROMISE OF FUTURE TECHNOLOGY AND STAY AHEAD ON THIS FRONT. 5G COMING SOON!
APPS WELL ESTABLISHED.
CREATING ‘TYPE OF AUDIENCE’ DIFFERENTIATOR IS AN OPPORTUNITY
JIO NEEDS TO MOVE FROM BEING A ‘SECONDARY SIM’ TO THE :PRIMARY SIM”
JIO NEEDS TO BUILD CONSUMER BRAND CONNECT AND NOT JUST RELY ON PRICING CONNECT

15. INTERNATIONAL INDIAN MONITOR
INFERENCES
VIVO
OPPO AND GIONEE
VIVO DOING WELL IN THIS AUDIENCE AND NEEDS TO KEEP THE MOMENTUM UP
OPPO AND GIONEE NEED TO ENGAGE CUSTOMERS MORE. PEOPLE ARE AWARE OF THE BRAND BUT NOT CONVINCED ABOUT THE PRODUCT FEATURES AS MUCH AS VIVO
BUILDING TESTIMONIALS ON FEATURES WILL CONTINUE TO IMPROVE BRAND ACCEPTANCE IN THIS AUDIENCE
TELEVISION CLUTTER CONFUSING THE CUSTOMER ON BRANDS. NO MENTION OF BRAND CELEBRITY ENDORSERS ANYWHERE

16. PLEASE VISIT OUR FACBEOOK PAGES TO ANALYSE RESPONSES FURTHER
TELECOM SERVICE BRAND RESPONSE
TELECOM HANDSET BRAND RESPONSE
RADIO ONE
DEL
RADIO ONE
DEL
RADIO ONE MUM
RADIO ONE MUM
Click on any button
RADIO ONE BLR
RADIO ONE
BLR

17. CONCLUSION
The International Indian monitor has shown you micro insights on how to improve your share of preference
in the 94.3 Radio One Audience – THE INTERNATIONAL INDIAN
25 Million Upscale Indians who are
India’s most influential consuming class

18. INTERNATIONAL INDIAN AUDIENCE
CONCLUSION
Please contact us at and we will be glad to to help you improve your share of brand preference in the
INTERNATIONAL INDIAN AUDIENCE