1. BRAND GUIDELINES
External

2. FONT COLOURS
We have chosen three shades of purple to represent the everywoman corporate standard these colours will be used for fonts, graphics and backgrounds.
Sky, Tangerine and Palm are only to be used minimally on marketing materials.
Pantone = R + G + B
Damson
Berry
Lavendar
Grey
Sky
Tangerine
Palm
C M Y K
Damson
Berry
Lavendar
Grey
Sky
Tangerine
Palm
p525
p258
Primary
p252
p431
Network
p298
Secondary
p144
Training
Academies
p382

3. FONT COLOURS everywomanClub Font Colour Guide
We have chosen muted and luxurious colours to reflect the exclusivity of everywomanClub. When using the silver in print it is often used as a foil both on the logo, in elements of the text.
Font Colour Guide
Pantone = R + G + B
Damson
Lavendar
Berry
Silver
Grey
C M Y K
Damson
Berry
Lavendar
Silver
Grey
p525
p258
p252
p431
p877

4. 2 colour/4 colour print jobs
COLOUR GUIDE
2 colour/4 colour print jobs
CORRECT COLOUR GUIDE
For 2 colour jobs use:
EW BERRY – Pantone 260
EW LAVENDAR – Pantone 2655
For 4 colour CMYK uncoated jobs use:
EW BERRY: EW LAVENDAR:
C=43 C=24
M=76 M=56
Y=0 Y=0
K=0 K=0

5. everywoman LOGO
Background: The logo should be placed on a white background. It should not be placed on a textured or patterned background.
Minimum Clear Space: To ensure the logo stands out a minimum clear space has been designated around it. This should be kept clear of other logos, imagery, graphics or the edge of documents.
The standard clear area indicated by the X is calculated by
the space between the ‘n’ and the end of the logo. The height space should be equal to this.
Minimum Logo Size: To ensure clarity the minimum logo size is: 0.8 cm High, 2.18 cm Wide
External Use: Use of the everywoman logo requires permission and sign off by the everywoman Marketing Director at least 1 week prior to print/publishing
Telephone: X
0.8cm
2.18cm

6. everywomanClub LOGO
Background: The logo should be placed on a white background. It should not be placed on a textured or patterned background.
Minimum Clear Space: To ensure the logo stands out a minimum clear space has been designated around it. This should be kept clear of other logos, imagery, graphics or the edge of documents. The standard clear area indicated by the X is calculated by the space between the ‘n’ and the end of the logo. The height space should be equal to this.
Minimum Logo Size: To ensure clarity the minimum logo size is: 1.5 cm High, 2.8 cm Wide
External Use: Use of the everywoman logo requires permission and sign off by the everywoman Marketing Director at least 1 week prior to print/publishing Telephone: X X X X

7. MODERN MUSE Titles to be written as follows:
Background: The logo should be placed on a white background. It should not be placed on a textured or patterned background.
Minimum Logo Size: To ensure clarity the minimum logo size is: 1.5cm High, 1.5 cm Wide
Positioning of everywoman: When the Modern Muse logo is used the material must include either:
The strapline: Brought To You By everywoman
The strapline: Brought To You By + the everywoman Logo
The everywoman logo at the top right corner of the document
External Use: Use of the everywoman logo requires permission and sign off by the everywoman marketing Director at least 1 week prior to print/publishing
Telephone:
1.5cm
1.5cm
Titles to be written as follows:
NAME NOTES
everywoman Lowercase, Never italics
everywoman’s Modern Muse Official Title
everywoman’s Modern Muse Project The umbrella term describing what it is – there will be campaigns within the project.
Modern Muse Only used after you have cited everywoman’s Modern Muse
Modern Muse Project Only used after you have cited everywoman’s Modern Muse

8. Lowercase, Never italics
TITLES AND FORMATS
Titles should always be written as follows:
NAME
TYPEOGRAPHY
COLOUR
everywoman
Lowercase, Never italics
ew purples, Black or Grey
Everywoman Ltd
Title Case
Black or Grey
201x Sponsor everywoman Awards
Title Case
ew Purples, Black or Grey
201x Sponsor everywoman in Transport & Logistics Awards
201x Sponsor everywoman in Technology Awards
201x Sponsor everywoman in Retail Ambassador Programme
201x Sponsor everywoman in Transport & Logistics Leadership Academy
201x Sponsor everywoman in Technology Academy
everywoman Forum 201x: Advancing women in Technology
everywomanNetwork
Network Title Case
Black or Grey
ewNetwork – online only
everywomanClub
Club Title Case
ewClub – online only
Date: Wednesday 17 November 2015
Title Case
ew purples, Black or Grey
Time: 14:00 – 17:00
Numbers:
In Headlines – As numbers 1,2,3,4,5,6,7,8,9,0
In body copy - One to Nine should be written as words. 10 and over should be written numerically unless starting a sentence. If writing a list numbers should always be numerical.
Peoples names: Listed by Alphabetical Surname
Sponsors names and logos: Listed in alphabetical order with the exception of key sponsors who will appear first
% - correct
Per cent – do not use

9. For all Brand Queries Please Contact:
Jerusha Lewis
Senior Marketing Manager
Tel:
Holly Uzzell
Sales & Marketing Analyst
Tel:

10. Signatures