1. New Officer Orientation
The ESOP Association
Chapter Officer Orientation

2. Officer Committee Orientation

3. ESOP Association Mission & Vision
The ESOP Association (TEA) founded in 1978
A national non-profit membership organization
18 local Chapters, serving approximately 2,800 members many of them employee stock ownership plan (ESOP) companies
The Association is the only association devoted solely to ESOPs.
Promoting and enhancing laws before Congress and regulatory agencies that govern ESOPs
Providing its members with expert educational ESOP programming.

4. The ESOP Association Mission & Vision
Our Vision
We believe that employee ownership improves American competitiveness…that it increases productivity through greater employee participation in the workplace…that it strengthens our free enterprise economy and creates a broader distribution of wealth…and that it maximizes human potential by enhancing the self-worth, dignity, and well-being of our people.
Therefore, we envision an America where employee ownership is widely recognized as a catalyst for economic prosperity…where the great majority of employees own stock in the companies where they work…and where employee ownership enables employees to share in the wealth they help create.
And we look for our nation to become for all the world an example of prosperity with justice through employee ownership.
Our Mission
To educate and advocate about employee ownership with emphasis on ESOPs.

5. How the Officers carryout the Mission & Vision
Our Mission
To educate and advocate about employee ownership with emphasis on ESOPs.
As officers we have a responsibility to:
offer strong educational programming for our membership and members of the House, Senate, and Executive Offices
We have to genuinely believe in the power of ownership and the value it brings to our Country

6. Outreach Programs Advocacy & Services Long Range Strategic Plan
Maintain & enhance tax benefits for all ESOPs
Maintain & enhance bipartisan support for all ESOPs
Enhance political action strength
Support & encourage state advocacy with state elected officials & agencies
Outreach
Contemporize the brand along with visual & semantic characteristics
Develop market segmentation strategy & related messaging
Assist EOF to influence key thought leaders with the compelling employee ownership message
Programs
& Services
Ensure TEA is the go-to organization for comprehensive ESOP educational programming & networking
Engage participants of all levels
Long Range
Strategic Plan
Membership Value
& Penetration
Maintain & enhance a sustainable member value proposition
Grow membership
Governance Structure
& Management
Align governance structure to reflect & accelerate strategic plan outputs
Maintain & enhance the integrity of the national/chapter relationship
Nurture & foster strong volunteer culture
Collaboration /
Competition
Explore potential for increased collaboration between NCEO and TEA & EOF
Continue exploring specific areas of collaboration with NCEO, ESCA & State Centers with TEA & EOF

7. TEA Illustration

8. Board of Governors
The Board of Governors is a forty person board that meets once per year at the Annual Conference in Washington DC.
The Board of Governors shall:
Elect and may remove the officers of the association except the Chief Staff Officer.
Elect and may remove the at-large members of the Board of Directors of the association.
Select the at-large members of the Nominating Committee. The power to elect the officers named, the Board of Directors at-large members, and to select at-large members of the Nominating Committee are the only powers of the Board of Governors.
Two persons who are at-large members of the Board of Governors, one representing a Corporate member, and one representing a Professional member, are to serve on the Association’s Nominating Committee.

9. Board of Directors
To be asked to serve on the Board of Directors, the nominating committee of the board looks for individuals like many of you, who:
Are active in their chapter.
Are contributors to the ESOP Foundation.
Have contributed to the ESOP PAC.
Have been active legislatively in their chapter.
Have served in some role as a Foundation Trustee.
Have served on one of the Advisory Committees.
Have served on the Board of Governors.

10. List of Board Members (May 2016)
Board Position
Ms. Cindy Turcot
Chair
Mr. David Fitz-Gerald
Vice Chair
Mr. Raman Venkat
Secretary/Treasurer
Ms. Cindy Lewis
At-Large Member
Ms. Linshuang Lu
Mr. Michael Willard
Mr. Tony Lessmeister
State & Regional Chapter Council Chair
Mr. Jeff Tarbell
Chair – Advisory Committee’s Chairs Council
Mr. Mark Lomele
Chair, Employee Ownership Foundation
Mr. David Kelly
Immediate Past Chair

11. TEA Staff

12. National Staff
J. Michael Keeling, CAE President (government relations, operations, general counsel)
Lisa R. Betts, CAE Vice President, Membership (membership development, affinity programs, ESOP fiduciary insurance, website, publications & products, Chapters, "ABCs of ESOPs" interactive learning module)
Yvonette D. Brown Accounts Receivable Manager (accounts receivable, credit card inquiries, ESOP Experts/advertising)
Rosemary A. Clements Vice President, Meetings & Conferences (seminars, conferences, retreats, meeting sponsorships, hotel contracts)
Patrick Mirza Director of Communications (media relations, government relations, social media, The ESOP Report newsletter, website, Blog, AACE and EOM poster competitions)
Antonio (Tony) Marchena Assistant to the Membership Department (publications and products, database, membership development)
Dan Marcue
Chapter Development Officer
(Chapter Development and operations)
Gwenn E. Rosenthal Vice President, Administration (administration, Employee Ownership Foundation, PAC, ESOP Experts/advertising, Chapters)
Sharon G. Spencer Executive Assistant (administrative, general inquiries)
James (Jim) M. Turner, III Chief Financial Officer (financials, accounts payable)
Maya Van Buren Meetings & Conferences Coordinator (seminars, conferences, retreats, continuing education credits, meeting registrations)

13. 18 Chapters

14. Chapters
The legal set up with chapters is one of 100% integration for legal purposes.
Chapters as a matter of legal purposes, do not exist. They do not have bank accounts. The National office is responsible for all chapter expenses, liability in case of lawsuits, for paying administrators
Legally they are "committees" of the National ESOP Association.
On the other hand, the "policies", not the legal set up, governing chapter activities has large delegation of programming on the educational side.

15. Chapter Manual

16. Chapters

17. Executive Committee of the State and Regional Chapter Council
The Mission of the Executive Committee of the State and Regional Chapter Council of The ESOP Association is to support the implementation of the Associations’ strategic plan with respect to the Associations’ State and Regional Chapters activities, and to develop recommendations to, and to make appropriate decisions for , the State and Regional Chapter Council.
The Executive Committee consists of 6 members
Two year terms up to a maximum of 2 terms

18. Executive Committee of the State and Regional Chapter Council
Responsibilities:
The Executive Committee of the State and Regional Chapter Council is the executive arm of the Chapter Council; as such they will conduct and manage the affairs of the Chapter Council. The EC of the SRCC is responsible to the Association’s Board of Directors (BOD) and leads the Chapter Program by developing guidelines, monitoring program operations, and insuring that Chapter plans, budgets and spending activities are appropriate and consistent with Chapter/Association resources.

19. Chapter Council
All Chapter Officers are members of the Chapter Council!
Meets at the Annual Conference
2017 Chapter Council meeting to be held May 9th & 10th
2016 Annual Conference May 11th & 12th
Up to 5 Chapter Officers will receive complementary registration to the Annual Conference if they attend the Chapter Council meeting preceding the Annual Conference.

20. Chapter Officers President – Corporate Member
Executive or Senior Vice President
Secretary
Treasurer
Immediate Past President – Corporate Member

21. Terms & Structure Chapters typically operate with 6 officers
President of the Chapter needs to be a Corporate member
Chapter officers serve two year terms and can serve a maximum of two terms in a single office.
Executive Committee members have no term limits
Administration

22. Officer Participation
Participate in officer conference calls and/or attend officer meetings – approximately 10/year.
Attend chapter meetings and Eggs & ESOP meetings – help to make members, especially new people, feel welcome – (3 chapter meetings, 2 Eggs & ESOP meetings/year.)
Serve as liaison for on of the sub-committees of chapter development
Washington DC conference and Chapter Council Meeting before the conference.
Ambassador of ESOP – Each person will find his or her own way to “spread the gospel!”

23. Administration Raffles/Fund Raisers Chapter Administrator
Independent contractor
Contracted through the National office
Duties and Responsibilities discussed at the chapter level
Negotiations occur at the National level
Raffles/Fund Raisers
Employee Owner Foundation

24. Typical Sub-Committees
Membership
Programming
Legislative
Website/Communications/Marketing

25. Membership Membership
Responsible for the recruitment and retention of Corporate and professional members.
Membership is the lifeblood of our organization.
Without the members we do not have a Chapter!

26. Membership Corporate & Affiliate Professional & Educational
Corporate Membership is strictly limited to companies with an employee stock ownership or similar plan. Annual dues are based on the number of participants in the plan (both active and inactive accounts). Participants Dues 1-99 $ , ,800 1,000-1,999 2,730 2,000-4,999 3,620 5,000 and up 4,490 Affiliate Membership is open to those companies considering an employee stock ownership plan. The membership dues, for one year only, is $630. Status is upgraded to regular voting membership upon formal installation of an ESOP.
Professional Individual Membership is open to persons from professional offices that provide services to ESOP companies. Annual dues of $815 provide membership status to one individual from a service provider's office. Additional persons from the same office may become members for only $395 per each individual. Persons from the same company, but in a different office location, must join as full professional members at $395. Professional Business Membership is open to a business entity that provides professional services to sponsors of ESOPs that permits any employee of that business entity to receive ESOP Association member services for that year. The annual dues are $18,565. (Please attach a separate sheet of paper with the employees’ names and complete contact information to be included under the Professional Business Membership.) Educational Membership is open to full-time faculty members and students of accredited colleges and universities, and non-profit organizations working to promote the cause of employee ownership. The annual dues are $175.

27. Membership
Because Chapters are not independently incorporated we do not collect dues, maintain bank accounts, or handle money except as agents of The ESOP Association.
Chapters receive 10% of the membership renewals.
Chapters receive 20% of new memberships
Registration/meeting expense
Budget approval

28. Programming Programming
This committee is responsible for coordinating the event speaker sessions.
They also help develop presentation ideas and work with presenters to ensure high quality meeting programs.
Timely and accurate program topics help drive meeting attendance

29. Legislative Legislative
This committee works on setting up congressional visits.
They also monitor legislative initiatives and make recommendations to the officers on actions that should be taken.
The legislative committee has had a couple of very busy years keeping track of new Federal bills and statutes.

30. Communications Website/Communications/Marketing
This committee works on Chapter Communications

31. Communications: Challenges
Listserves and don’t reach everyone.
We don’t have contact info for every potential member.
Even if we did, maintaining lists would be very hard.
might be too slow in some cases.
Today’s meeting cancelled—site is flooded.
Some members may prefer social media and access it more quickly than .
When communicating, most people store up messages and include many in one large .
Most people hate reading large s!

32. Communications: Solution?
Social Media
No lists to maintain
Potentially faster—people access via phones
Suited to shorter, faster communication—especially Twitter
Can include media or links to additional content without getting caught in spam filters.

33. TEA Social Media Stategy
Communications: Strategy
TEA Social Media Stategy
Focus on Twitter, LinkedIn
Better for business audience than Facebook
Give chapters access to social media tools
No need to clear content through TEA National First
Flexible.
Each chapter can focus on the needs of their individual members, but other chapters and National can share messages to a broader audience, as needed
National can focus on a broader audience. Chapters can share messages as needed with their members

34. Social Media: Some Key Rules
Communications
Social Media: Some Key Rules
Communicate only relevant information to your audience—your chapter members.
Leave it to National to send national messages (regarding national conferences, awards, federal legislation, etc.).
Don’t offer personal opinions via TEA social media.
Do not promote the meetings, products, or services of organizations that compete with TEA.
See additional materials for full list of rules.

35. Communication Follow each other!
The ESOP Association: @ESOPAssociation
J. Michael Keeling: @JMKESOP
California/Western States: @CAWSESOP
Carolinas Chapter: @CAROLINASESOP
Indiana Chapter: @ESOP_IN
Iowa/Nebraska Chapter: @ESOPIANE1
New England Chapter: @ESOPNE
Ohio/Kentucky Chapter: @ESOPOHKY
PA/DE Chapter: @ESOPPADE
Southwest Chapter: @ESOP_SW
Wisconsin Chapter: @ESOPWI

36. Financials Sponsorship Officer reimbursement
None for meeting travel and lodging within the Chapter jurisdiction
Officer meetings lunch expense
Speakers are not typically reimbursed
5 officers per Chapter receive free registration to the National Conference in Washington D.C.
If the attend the chapter officer day of training before the annual conference.
Sponsorship
Chapters are allowed to solicit for sponsorships from members only

37. Advisory Committees

38. Advisory Committees Professional members
Chair of the Advisory Committee's Chairs Council:
Chair, Jeffrey S. Tarbell, ASA, CFA, Houlihan Lokey
The Association has six Advisory Committees:
Administration (Chair, Lynn H. DuBois, ESOP Law Group, LLP)
Fiduciary Issues (Chair, Roseline H. Bougher, A.D. Marble & Co., Inc.)
Finance (Chair, Mark R. Fournier, CFA, Stout Risius Ross, Inc.)
Legislative & Regulatory (Chair, Sharon B. Hearn, Krieg DeVault LLP)
Ownership Culture (Chair, Debra Williams, GreatBanc Trust Company)
Valuation (Chair, David M. Diehl, CFA, Prairie Capital Advisors, Inc.)

39. Employee Ownership Foundation

40. Employee Ownership Foundation
History
The Employee Ownership Foundation was established in 1997 with one principal purpose in mind; to help more Americans learn about and understand employee ownership, and as a result, become employee owners.
The Foundation intends to achieve that through educational initiatives, instructional and education programs, and communications with workers, managers, executives and business leaders, elected officials, teachers and professors; people from all walks of life.

41. Employee Ownership Foundation
Mission
To promote Employee Ownership.
Employee ownership improves our competitiveness, our productivity and our free enterprise system. Employee ownership should be a key economic force in America.

42. Employee Ownership Foundation
Primary Purpose
The Employee Ownership Foundation's (EOF) primary purpose is to support programs that will increase the level of awareness and appreciation of the benefits of employee ownership and increase the number of employees who have access to this benefit.

43. Employee Ownership Foundation
Decision Making
The primary decisions of the Foundation are made by the Executive Committee (“EC”) of the Foundation’s Board of Trustees. The members of the Executive Committee are Chair Mark Lomele, Carey Chen, Frieda Takaki, David Kelly, Raman Venkat, Tony Lessmeister, Jeff Tarbell, Cindy Turcot and Michael Willard.

44. Employee Ownership Foundation
Recent Projects
Kelso Fellowships
$25K for two fellowships to Rutgers University School of Labor & Management
Edmunson Scholarships
12 scholarships
UPenn Symposium
CEO Program
2014 General Social Survey (GSS)

45. Miscellaneous Policies
Speaker rules – Page 49
Speakers at the Chapter or National level are to be members of the Association
Exceptions must be approved by the Chair or Vice Chair of the Association.
Touting Policy – Page 49
Speakers are not allowed to sell their products.
Keep an educational focus

46. Thank You! Volunteerism
When someone shares something of value with you and you benefit from it, you have a moral obligation to share it with others Chinese Proverb
It wasn't the reward that mattered or the recognition you might harvest. It was your depth of commitment, your quality of service, the product of your devotion -- these were the things that counted in life. When you gave purely, the honor in giving, and that was honor enough. --Captain Scott O'Grady

47. Questions?