1. Annual Meeting Golf for Everyone
October 24, 2015
Meridian Valley Country Club | Kent, Washington
Executive Director Report
Fairwood Golf and Country Club
October 28, 2016

2. WSGA Strategic Plan Update
We have a total of 19 initiatives, and 66 goals!

3. WSGA Strategic Plan Update
Pillar One – Membership
3 Initiatives
10 goals
Accomplished
Increase junior membership from approximately 2,000 to 6,000 by
Develop a seamless and streamlined process to become a member of the WSGA.
Change the current model of the Annual Meeting and make necessary changes to better align with the WSGA Strategic Plan.
Create an outreach and communication program to foster collaboration and networking, helping to build partnerships and diminish the sense of competition among facilities, clubs, and their leaders.

4. WSGA Strategic Plan Update
Pillar Two – Governance and Human Resources
3 initiatives
13 goals
Accomplished
Review and evaluate the current governance model (By-Laws) and make necessary changes to meet the initiatives and goals of the strategic plan.
Institute a plan for individual staff development and professional training that will assist in developing and retaining high quality people.
Revise and update current employee handbook.

5. WSGA Strategic Plan Update
Pillar Four – Player Development and Participation
3 initiatives
10 goals
Accomplished
Increase participation in the men’s state amateur and senior championships and events
Expand 1-day events like winter/spring series and Casual Golf Days to increase WSGA event participation
Develop a Play Nine event (or similar format) that can be expanded and taken statewide
Develop a coordinated junior golf strategy with major state organizations
Increase playing opportunities by implementing programs similar to Youth on Course

6. WSGA Strategic Plan Update
Pillar Five – Partnerships
3 initiatives
11 goals
Accomplished
Revise and assemble collateral materials to be used for media-based proposals
Present media partnership proposals to at least five local TV, radio, newspaper, periodical and internet entities)
Develop a process/procedure to meet with and propose mutually beneficial relationships to potential retail/in-kind partners
Secure at least three partnerships that provide tangible benefits to the WSGA and its members

7. WSGA Strategic Plan Update
Pillar Six – Marketing and Promotion
3 initiatives
14 goals
Accomplished
Develop a cohesive brand strategy for the WSGA that reflects our mission and vision to current and future members
Create a system and procedure for all WSGA collateral to be evaluated and updated annually
Evaluate marketing department financial spending and create a budget that can support changes consistent with the strategic plan
Engage in five outreach opportunities with community organizations, businesses, or not-for-profits
Increase social media and online presence within community brands to increase brand expression

8. Youth on Course

9. Youth on Course WSGA Youth on Course Membership
2016 Recap (as of October 27th)
Program started June 15th
14 participating courses
310 members
715 rounds played – approximately $6,819 subsidized to participating courses
2017 Current Goals
Complete launch/promotion of program
Expand to 30 courses (any additional courses would have to supplement all rounds themselves)
600 members
3600 rounds

10. Championships
Current Verbiage: In order to be eligible for consideration a player's primary golf club must be a member of the WSGA or the player must live in the geographic area that defines the Washington State Golf Association (WA & Northern Idaho). Members in good standing who attend school out of state shall continue to be eligible for consideration as long as they spend some part of the year living in the area that defines the WSGA.
New Verbiage: In order to be eligible for consideration a player's primary golf club must be a member of the WSGA or the player must live in the geographic area that defines the Washington State Golf Association (WA & Northern Idaho) at the time the Performance Points were earned. Members in good standing who attend school out of state shall continue to be eligible for consideration as long as they spend some part of the year living in the area that defines the WSGA.