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Managing Millennials
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Which generation said the following?
“I am hurt by the title that my generation was given and I am working to dispel some of the preconceived notions about us” “Just because of my age it is not ok to pass judgments” “Wow, I look at XXX generation and think that they have their shit together.”
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20 About Brian and Steph Years International Training
Recruited, Hired, Trained 100+ people. Degrees in Marine Affairs Mom and Dad to 7 year old wild man Generation X
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The ITI Team 40 % - Millennials 35 % - Gen X 25% - Baby Boomers
18 – Full time staff 10 – Field Representatives 28 – Regional Offices covering 100+ Countries Countless Advisors 40 % - Millennials 35 % - Gen X 25% - Baby Boomers
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Definition of a Millennial
Also known as Generation Y, Generation Me and Echo Boomers. Demographers and researchers typically use the early 1980s as starting birth years and ending birth years ranging from the mid-1990s to early 2000s.
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Definition of a Generation X
Demographers and researchers typically use starting birth years ranging from the early to mid-1960s and ending birth years ranging from the late 1970s to early 1980s.
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Definition of a Baby Boomer
Are the demographic group born during the post–World War II baby boom, approximately between the years 1946 and 1964.
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Are we only talking about Millennials?
BUT WAIT!!!! Are we only talking about Millennials?
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Recent Study shows age is not a factor in the “Millennial Mindset”.
1000 different people were surveyed who all work for small companies. Age groups included all three generations. 55% age range 18 to 34 45% age range 35 to 65 Candidates were not told what the study was for. Survey did not put them in groups to start, let them answer questions regardless of age
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Regardless of age - Important
73% want opportunities to learn and improve skills 64% their responsibilities 53% promotion possibilities 52 % salary
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Regardless of age – NOT Important
20% Title 23% Flexible work locations 31% Health Insurance options 39% Vacation and time off 42% Flexible work schedule
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Where they were different
Millennials Non - Millennials Opportunities to learn and improve their skills 77% 63% Opportunities for promotion or advancement 43% Benefits of the job for their resume 51% 25% Reputation of the company as a fun place to work 39%
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ATTITUDE WAS THE DIFFERENCE
Separated into three groups – regardless of age
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Group 1 – Company Advocates
Love their Jobs Feel respected and valued Appropriately compensated Have lots of opportunities to learn
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Group 2– Prosperity Partners
Employers and employees share responsibility for each other’s success Everyone should be building their own brand Collaboration is a critical skill Need independence and flexibility
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Group 3 – “Millennial Mindset”
Believe younger people understand today’s marketing better Believe younger workers are undervalued Believe jobs are necessary to pay for what they really enjoy. Don’t always give their best effort at work
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1/3 of “Millennial Mindset” aren’t Millennials.
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59% of Millennials aren’t in the “Millennial Mindset” group
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“Millennial Mindset” generally less engaged
Company Advocates Prosperity Partners "Millennial Mindset" Opportunities to learn and Improve their skills 76% 70% 61% Their responsibilities 73% 52% Opportunities for promotion and advancement 60% 65% 53% Their salary Creative opportunities of the work 55% 42%
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“Millennial Mindset” don’t see a Future with the company
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Employee Referrals are Critical
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How to keep “Company Advocate”
Keep them engaged They are a referral engine Give Opportunities for Advancement and leadership
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How to work with “Prosperity Partners”
Embrace shared responsibility Support their success and brand Review Compensation
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What to do with “Millennial Mindset”
Avoid if you can Indentify those you have
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Finding and Interviewing
Progressive growing opportunity Respect – don’t want to be treated like dirt The art of communication is lacking with the younger generation. Technology (texting/social media) has diminished the ability for younger individuals to participate in the art of communication. “a lot of Millennial don’t know how to verbally communicate i.e. better off texting them”
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Communication & Expectations
Be up front- ask what they are looking for regarding the position you are hiring to fill Ask them to be honest- be honest with them. Have scheduled reviews- check in with your employees Keep your word Set the example Provide mentorship
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Conclusion It’s not the age that matters but the type of attitude they have towards the company
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Which Generation said the following?
“I am hurt by the title that my generation was given and I am working to dispel some of the preconceived notions about us” “Just because of my age it is not ok to pass judgments” “Wow, I look at XXX generation and think that they have their shit together.”
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Questions
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