1. Leeds Activators

2. National Governing Body (NGB) – Place Pilot!
Funding from Sport England, all core cities received £500,000 over 3 years
Embed NGB Whole Sport Plans at a local level
How do we work with NGBs to hit city priorities – inactivity, targeted communities and under-represented groups?
Effective locality working
2 years on – “Activator model”, share key learning / outcomes, part of our future approach, scalable

3. Overview of Leeds activators
Work area
Activator
Funded by
Recreational running
Ben Fraser
Joint funded LCC and England Athletics
Women and Girls
Dani Penney
LCC
Places
Rich Sadler
Tennis
Rob Ratcliffe
LCC & Lawn Tennis Association
Rowing
Paul Stone
LCC, West Yorkshire Sport, Leeds Rowing club
Table Tennis
Peter Thompson
LCC, Table Tennis England
Netball
Nathan Jones
England Netball

4. Why we think it works The right person Work programmes
Ability to engage with target groups (at individual and community levels) – key skills / attributes
Get the right person and you can teach the “sport” element
Work programmes
Specific outcomes, clear and realistic targets, balance of delivery (7-10 hours), preparation and customer contact time
Embedded in development teams
LCC and WYS (with strong links to NGBs)
Networks / connections / experience / support

5. Why we think it works
A key objective for the activator is how they create a social media presence and also build a relationship with participants (supports behaviour change)
Whatsapp and facebook (Leeds Girls Can), website (Run Leeds)
Constant support – increases retention
Environments need to feel friendly and safe!
All communities have areas people see as safe – schools, community centres etc.
Session delivery – welcoming and inclusive
Community development approach
Identify natural leaders / develop participant’s involvement in the groups – from helping to take register to taking on the session in a few months; funding resource to support this

6. Some headline figures:
Run Leeds
1332 participants (574 inactive, 41% of all participants)
Male 426 (120 inactive 28% of all men)
Female 906 (427 inactive 47% of all women)
62 volunteer run leaders trained and engaged
Website 22.6k unique visitors, 32.2% return rate, 40 volunteer authors of blogs and articles
 Leeds Girls Can
163 participants
60 inactive (36% of participants)
*Women who started out as inactive are now undertaking more than one session
12 volunteers trained (6 LIRFs, 3 ride leaders, 1 walk leader, 2 rounders)
15 Leeds Girls Can ambassadors to be engaged by Dec 2016, “people like me”

7. Some Headline figures Tennis
4298 court reservations made by 1072 unique users (average participant has used the site 4.5 times)
557 people attended the free come and try weekend
1568 paid for coaching sessions made by 303 unique users (average participant has attended 19 sessions)
Coaching has generated around £4,300 since May to be contributed towards the 2016/17 budget for the activator role to continue.
Programme delivered by coaching scholars from Leeds Becketts University.
Understanding of customer demand / playing patterns
Build relevant offers
Sustainable business model

8. Some Headline figures Table Tennis
Working with 14 neighbourhood networks to engage older socially isolated adults
Ping Parlours Free access to play at Leeds Corn Exchange and Kirkgate Market
Ping! in the Park
Community use / engagement
Ramgharia Centre
Ebor Gardens – Syrian community
Leeds Grand Mosque
Community hubs – Reginald Centre, Compton Centre etc.
Dementia café links with clubs

9. RowLeeds

10. RowLeeds – Vision
Rowing is known as an affluent sport that only high-income adults and families can access. We are wanting to change that perception and make rowing accessible to all people, in particular disadvantaged communities in Leeds.

11. Why Rowing? Huge demand, juniors & adults – waiting lists
Strategic priority for British Rowing
Investment & development around new boathouse
3 x facilities – Roundhay Boathouse, Stourton Boathouse and Yeadon Tarn
London Youth Rowing/RowUK develop Leeds
Willingness from several partners to grow rowing
Links with Rowing & academic achievement

12. Partners Leeds Rowing Club British Rowing Leeds City Council
Universities – University of Leeds, Leeds Beckett University & Leeds Trinity University
Leeds City College
Sea Cadets
London Youth Rowing/RowUK
Yorkshire Sport Foundation

13. Simple 1-page plan
People - Create a pathway for schools, colleges and universities (dry & wet)
Workforce - Increase the current workforce to meet demands
Places - Use all water spaces and increase the number of dry rowing venues
Club - Increase capacity of the club reducing waiting lists

14. Collaborative Project
Leeds Rowing Club
University of Leeds
Leeds City Council
London Youth Rowing / RowUK
Yorkshire Sport Foundation
Leeds Active Schools
Ruth Gorse Academy/Gorse Academies Trust

15. Rowing Activator –Paul Stone
Role Aims:
To grow capacity at Leeds Rowing Club for juniors & adults
To increase the number of juniors & adults accessing and participating in rowing from deprived areas
To develop Thwaites Lane & Roundhay Boathouse as thriving community hubs

16. Further Developments UofLeeds SLA with RowUK (All)
Development of a RowLeeds website
Developing pathway Schools-College-University
Schools Monitoring system
Student Leadership Programme
Steering Group
Schools Development (People)
Head Coach – Abbi Finch at TRGA/Elliott Hudson
Yeadon Tarn Developments (Places)
LBU, LCC&WYS, RowUK