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Optimising your IGLTA membership

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Presentation on theme: "Optimising your IGLTA membership"— Presentation transcript:

1 Optimising your IGLTA membership
The Website Your IGLTA Profile Member Directory Marketing Opportunities Trade Shows Contacts Optimising your IGLTA membership

2 IGLTA Website • Averages about 12,500 visitors per month, with 43,500 page views. • Visitors tend to click through numerous pages, clearly seeking out travel information for their specific needs. • Visitors come from 140 countries/territories. The US, Canada, UK, Spain and Mexico are the current Top 5. • The IGLTA is launching a new website around May 2012 with a major consumer push, so traffic is expected to increase dramatically.

3 Complete your IGLTA Profile
Complete your IGLTA Profile Self Explanatory Quick and Easy Support

4 Lost your Login Details?
Need Help? Don’t Panic! Matt Skellerud

5 Optimise Your Online Presence

6 Consumer Campaign: “We are Welcome Here”
We are welcome here, launched in January in 6 languages: English, Portuguese, Spanish, German, Greek, French Greek – Antivrus; Portuguese in ViaG; French in Le Dixieme Muse Copyright the phrase “We are welcome here.” Online counterpart in Facebook advertising, etc.

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8 TravelOutNewsWire www.iglta.org/tonw.cfm
TravelOutNewsWire is a dedicated, commercial travel news service to communicate news and information related to lesbian, gay, bisexual and transgender (LGBT) travel, hospitality, destinations, promotions and events. News releases will be packaged and distributed to individual news channels, editors, free-lance writers and bloggers who voluntarily wish to receive targeted press releases via . There is no cost to create and register an account. There is, however, a fee for the distribution of each news release (akin to using other news release services such as PR Newswire.) US $300 per release US $240 per release for members of IGLTA Launched earlier this year200+ Global Media 20+ Countries Discounted rate for IGLTA Members

9 Destination of the Month
Next six destinations are highlighting other regions of the world such as Latin America and Southern Africa

10 IGLTA Global Convention http://www.igltaconvention.org/

11 Facebook http://www.facebook.com/IGLTA
Share events and news on the IGLTA Facebook page Over 4,700 Global Fans Allows you to tailor and target your LGBT campaign, distinct from other marketing initiatives.

12 Key Contacts President / CEO John Tanzella Phone: x700 IT Matt Skellerud Marketing Deborah Sas Phone: x710 Media LoAnn Halden Phone: x714

13 Thank you


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