1. © 2015 McGraw-Hill Education.
chapter
two
© 2015 McGraw-Hill Education.

2. “Communication is a major and essential part of business.”
Understanding the Writing Process and the Main Forms of Business Messages
two
chapter
“Communication is a major and essential part of business.”

3. The Writing Process

4. Your Writing Process
Think about the homework assignment for today. Write how you accomplished this assignment.
Did you
1.) Revise while you wrote?
2.) Spend most of your time planning (and researching) what you wanted to say?
3.) How many drafts did you write?
4.) What would you do differently on your next writing project?
5.) Is your preferred method writing longhand or typing your drafts?

5. Planning Activities Determining Goals What should a reader / listener:Do
Think
Feel
Believe
As a result of your communication?
In Sales this is called a “Call to Action”

6. Drafting Tips avoid perfectionism keep going
use any strategies that will keep you working productively

7. Draft Writing Natalie Goldberg in Writing Down the Bones.
Keep Your Hand Moving
15 minutes free write
Write about your ideal job

8. Business Message Forms
Letters
Memos s
Text &
Instant
Messages
Social Media

9. Letter Format

10. Memo Format

11. Online Writing
Read an average of 20% of text (Jakob Nielson, usability expert).
Scan the page
Diverted by links or other features
Prefer lists and quick chunks of information
Visit websites to “do something.”
What is the most important information for your readers to know / act on?
Make that most prominent.

12. Inverted Pyramid
This came from newspaper article writing. Lead paragraph was the most important. If an editor needed to cut for space, they knew they could cut from the bottom without changing the meaning of the story.
Source: “Inverted Pyramid Writing,” G oogle Images , Google, 2009, Web, 24 May 2013.

13. Inverted Pyramid Job Ad Examples
Each ad uses the displayed space well.

14. Social Media Examples Facebook, Google+ Twitter, LinkedIn
Pinterest, Instagram, SnapChat
personal and corporate blogs
Intranets

15. Social Media Uses evaluate companies
external communication with customers or clients
publicity or product promotion
internal communication
evaluate potential employees
Reminder: Nothing on these sites is confidential. Your employer (or a potential employer) may view them.

16. Social Media Uses
QUESTION:
What social media data is the Library of Congress collecting for future archivists?

17. Social Media Warnings
> 90% of recruiters and hiring managers have visited a candidate’s profile. (Reppler)
Hiring Decisions:
69% rejected
68% percent hired
What are your thoughts?

18. Social Media Profile Examples

19. annakochetkova.com (workshop materials)
What are your thoughts?
annakochetkova.com (workshop materials)

20. What are your thoughts?

21.
What are your thoughts?

22. What are your thoughts?

23. Facebook.com
What are your thoughts?

24. What are your thoughts?

25. What are your thoughts?

26. What are your thoughts?

27. What goes on the Internet Stays on the Internet
Friendly reminder …

28. “Google” Yourself